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Spotlight on International Women's Day

Celebrating female faculty, staff and students who contributed to Insight over the past year

International Women's Day 2021

This International Women’s Day, Smith Business Insight is celebrating women's achievements by showcasing impactful ideas and articles by female faculty, staff and students featured on Insight over the past year.

International Women's Day on March 8 highlights the social, economic, cultural and political achievements of women. The day also signals a call to action to accelerate gender parity. The theme this year is #ChooseToChallenge.

A challenged world is an alert world. And we at Smith Business Insight challenge our readers to explore new ideas and discover better ways of doing things through stories such as these:

Can the Canadian Armed Forces Recruit More Women?

Previous efforts have failed to convince women that there’s no life like it. But researchers may have a better way
Featuring Professor Tandy Thomas

Understand the Hidden Forces that Guide Our Decisions

Stop being ruled by emotional, cognitive and behavioural pitfalls that affect us all
By Laura Rees

When Money Advice Is Just So Right 

A little consumer insight can help financial advisors attract clients, and improve service, too
Featuring Professor Ceren Kolsarici

How to Take the Creative Out of Accounting

Ethical norms plus a timely trigger can keep a lid on aggressive financial reporting
Featuring Professor Pamela Murphy (retired)

How a Simple Nudge Can Bring in Tax Dollars

Turns out companies can be artfully encouraged to do the right thing, just like the rest of us
Featuring Professor Nicole Robitaille

Coming Out at Work

Is your company set up to help your LGBTQ+ employees? Here’s some expert advice to get started
By Erin LeBlanc

The Many Shades of Greenwashing

Here’s a campaign idea for greenwashers, wokewashers and coronawashers to get behind: #TryTransparency
Featuring Professor Jane Webster

Using AI to Build Internal Talent Marketplaces

An easy-to-use platform that matches employees with new opportunities within sprawling organizations has been an elusive goal. The ultimate retention tool may finally be here
By Dagmar Christianson

Give Me Back My Work–Home Firewall

It will take a lot more planning before the remote workplace can function well across the economy
Featuring Professor Tina Dacin

Want to Change COVID-19 Behaviours? Try a Loyalty App

Public health officials have been slow to leverage the behavioural insights well known to marketers
Co-authored by Professor Monica LaBarge

The Cost of Execution

The common barriers that are causing organizations to misdeliver on their strategy
Video featuring Professor Kathryn Brohman

Mighty Tools That Small Businesses Overlook

For many small firms, innovation doesn’t come easy. Common digital technologies can help ease the way
Co-authored by Professor Yolande Chan

Recruiting in the Age of COVID-19

How the pandemic has affected corporate hiring. Plus, advice for running virtual job interviews
Featuring Karen Jackson-Cox

How Patent Reforms Boost Developing Countries

In this study snapshot, we learn how small IP-based exporters sprang up in the wake of a controversial global patent agreement
Featuring Professor Olena Ivus

Building Team Trust From a Distance

Social and productivity tools for when work environments go virtual
By Professor Jana Raver

Setting Up Your Virtual Team for Success

Companies have had remote work thrust upon them, without a chance to plan for it. Some expert advice might help
Featuring Professor Shawna O’Grady

What Makes a Good Entrepreneur/Intrapreneur?

The similarities and differences between these two types of innovators, and how to spot them within your organization
Video featuring Shari Hughson