Kolsarici, Ceren

Associate Professor & Ian R. Friendly Fellow of Marketing

Dr. Ceren Kolsarici is an Associate Professor, Ian R. Friendly Fellow, Scotiabank Scholar and a member of Scotiabank Center for Customer Analytics at the Smith School of Business.

Dr. Kolsarici specializes in Big Data and analytics applications on domains including advertising, mobile and digital marketing, diffusion of new products, pharmaceuticals and financial sector. Her current projects focus on design and evaluation of integrated marketing communications campaigns, media selection and scheduling, budgeting and development of advertising creative strategies. She develops new models and methods to improve managerial decisions and marketing applications in practice, by helping managers better understand how marketing affects firm performance and designing marketing programs that maximize profitability. Dr. Kolsarici's research has been published in leading journals such as Management Science, Journal of Marketing Research, and International Journal of Research in Marketing. She has been invited to present her work at institutions such as UC Davis, Northwestern University, Erasmus University, Tilburg University, Koc University as well as national and international conferences in Australia, Belgium, US, the Netherlands, Germany, Portugal and Turkey.

Ceren has received several awards and grants for her scholarly contributions including the QSB New Researcher Achievement Award, MSI's Top Young Scholar Nomination, SSHRC, FQRSC and other external funds, American Marketing Association-Sheth Consortium Fellowship, as well as nominations for national (SSHRC) and provincial (ADESAQ) doctoral dissertation awards. She holds a Ph.D. in Marketing (2009) from McGill University a B.Sc. in Industrial Engineering (2002) from Middle East Technical University, and an MBA (2004) from Bilkent University. Dr. Kolsarici teaches Advertising, Social Media and Marketing Analytics in Commerce, MBA, MMA and Ph.D. programs. She also continues to do consulting and executive training for various companies in Canada and internationally.

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