Tandy Thomas

Journal Articles (Refereed)

Patry-Beaudoin, Gabrielle, Jay M. Handelman, and Tandy Chalmers Thomas (2025), “The Marketplace of Existential Authenticity,” Journal of Consumer Research, forthcoming.   

Thomas, Tandy Chalmers, Amber M. Epp, and Linda L. Price (2020), “Journeying Together: Aligning Retailer and Service Provider Roles with Collective Consumer Practices,” Journal of Retailing, 96 (1), 9-24. Lead Article.  

Thomas, Tandy Chalmers, Martin A. Pyle, and Jay M. Handelman (2020), “Identification Incubators: Reflexivity in Consumer Book Clubs,” Consumption, Markets & Culture, 23 (5), 456-80.      

Thomas, Tandy Chalmers and Amber M. Epp (2019), “The Best Laid Plans: Why New Parents Fail to Habituate Practices,” Journal of Consumer Research, 46 (3), 564-589. 

Thomas, Tandy Chalmers, Rebecca K. Trump, and Linda L. Price (2015), “Advertising as Unfavorable Self-Presentation: The Dirty Laundry Effect,” Journal of Advertising, 44 (1), 58-70.  

Thomas, Tandy Chalmers, Linda L. Price, and Hope Jensen Schau (2013), “When Differences Unite: Resource Dependence in Heterogeneous Consumption Communities,” Journal of  Consumer Research, 39 (5), 1010-1033. *SSCI Highly Cited Paper Designation (top 1% of the academic field of Economics & Business); Emerald Citations of Excellence Award.

Book Chapters

Epp, Amber M. and Tandy Chalmers Thomas (2018), “Family and Collective Identity,” in Consumer Culture Theory, ed. Eric J. Arnould and Craig J. Thompson, UK:Sage, 40-61.

 

 

PhD Student Committees

Supervisor/Co-Supervisor

• Supervisor, Adam Slobodzian, Smith School of Business (Degree Granted 2024)
• Co-Supervisor, Raheleh Barkhordari, Smith School of Business (Degree Granted 2024)
• Supervisor, Sarah Evans, Smith School of Business (ABD)
• Supervisor, Sheldon Koufman, Smith School of Business (ABD)

Committee Member

• Committee Member, Aybike Mutluoglu, Smith School of Business (Degree Granted 2024)
• Committee Member, Amanda Garrison, University of Wyoming (Degree Granted 2022)
• Committee Member, Gabrielle Patry-Beaudion, Smith School of Business (Degree Granted 2022)
• Committee Member, Jeff Weibe, Smith School of Business (Degree Granted 2019)
• Committee Member, Alexander Mitchell, Smith School of Business (Degree Granted 2018) 
• Committee Member, Kimberly Mosher, Smith School of Business (Degree Granted 2018)
• Committee Member, Annetta Grant, Smith School of Business (Degree Granted 2017)
• Committee Member, Matthew Philp, Smith School of Business (Degree Granted 2016)
• Committee Member, Joachim Scholz, Queen’s School of Business (Degree Granted 2014)
• Committee Member, Ethan Pancer, Queen’s School of Business (Degree Granted 2013)  Committee Member, Martin Pyle, Queen’s School of Business (Degree Granted 2013)
• Committee Member, Terrance Beckman, Queen’s School of Business (Degree Granted 2012) Committee Member, Garth Harris, Queen’s School of Business (Degree Granted 2011)

External Examiner

• Examiner, Christian de Vrij, Queen’s Department of Sociology (In Progress)
• Examiner, Jovina Concepcion Bachynski, Queen’s School of Nursing (Degree Granted 2024)

MSc Student Committees

Supervisor

• Advisor, Stevie Gregg, Queen’s School of Business (Degree Granted 2015)
• Advisor, Tara Bassili, Queen’s School of Business (Degree Granted 2013)

Reader

• Reader, Anthony Tan, Smith School of Business (Degree Granted 2025)
• Reader, Alex Dorohai, Smith School of Business (Degree granted 2023)
• Reader, Lanxin (Luna) Yang, Smith School of Business (Degree Granted 2021)
• Reader, Lavy Khouskinsky, Smith School of Business (Degree Granted 2021)
• Reader, Jayani Patal, Smith School of Business (Degree Granted 2019)
• Reader, Dean Howley, Smith School of Business (Degree Granted 2016)
• Reader, Sheldon Koufman, Queen’s School of Business (Degree Granted 2015)
• Reader, Roni Krakover, Queen’s School of Business (Degree Granted 2013)
• Reader, Andrew Smith, Queen’s School of Business (Degree Granted 2009)

Teaching Experience

Smith School of Business

Undergraduate

• COMM 336: Consumer Behaviour
• COMM 131: Introduction to Marketing
• COMM 231: Introduction to Marketing (Non-Commerce Students)

MSc/PhD Program

• MGMT 946/944: Consumer Culture Theory
• MGMT 802: Qualitative Research Methods

Undergraduate Independent Study Courses

• PSYC 570 – Special Directed Lab Course
• COMM 501 – Directed Independent Studies in Business
• PSYC 575 – Special Directed Lab Course

University of Arizona

Undergraduate

• BAD 303/BNAD 303: Application of Marketing Concepts and Tools in Business and Society

Workshops and Guest Lecturing

• ‘Conducting Statistical Analyses in SPSS’ – MBA workshop
• ‘Basic Statistical Analyses’ – Guest lecture in undergraduate class

University of Nebraska-Lincoln

Undergraduate

• MRKT 341: Introduction to Marketing

Interests

My research, encompassing a variety of methodological techniques (survey, experimental, and, predominately, interpretive methods), examines how the social  and cultural contexts in which individuals are embedded impacts their consumption behaviors. My current projects explore how consumers engage in, and navigate through, marketplace-related identity work both collectively and individually, with a particular emphasis on family collectives and their consumption practices. This work focuses on how consumers form and enact identities and practices within groups and across different media, how consumers work together to build collective identities and practices, and what this means for marketing practice and public policy.

Conference Proceedings/Refereed Proceedings

Slobodzian, Adam D. and Tandy Chalmers Thomas (2025), “Back to Normal or a New Normal: Ritual Practice Continuity and Change after Disruption,” Association for Consumer Research Conference, Washington, DC. (Special Session) - Forthcoming

Franco, Paolo, Adam D. Slobdozian, Amber M. Epp, and Tandy Chalmers Thomas (2025), “Shhhh!-arenting Practices: How Parents Manage Online Sharing Tensions,” Consumer Culture Theory Conference, London, UK. (Special Session)

Thomas, Tandy Chalmers and Linda L. Price (2024), “The Scaffolding of Collective Practices Over Time,” Association for Consumer Research Conference, Paris, France. (Special Session)

Thomas, Tandy Chalmers and Linda L. Price (2024), “The Scaffolding of Collective Practices Over time,” Consumer Culture Theory Conference, San Diego, California. (Special Session)

Slobodzian, Adam D. and Tandy Chalmers Thomas (2023), “Flipping the Script: Understanding Marketplace Dynamics through Ritual Control,” Association for Consumer Research Conference, Seattle, Washington. (Special Session). 

Slobodzian, Adam D. and Tandy Chalmers Thomas (2022), “Missed Milestones: How Consumers Respond to Collective Milestone Disruptions,” Consumer Culture Theory Conference, Corvallis, Oregon. (Special Session)

Slobodzian, Adam D. and Tandy Chalmers Thomas (2021), “Brand Community Logics,” Association for Consumer Research Conference, Seattle, WA (Virtual). (Special Session)

Evans, Sarah C. and Tandy Chalmers Thomas (2020), “Making Sense of Foreign Markets Rejecting American Brands,” Advances in Consumer Research, Forthcoming.

Evans, Sarah C. and Tandy Chalmers Thomas (2020), “The Responsibilization of Firms,” Consumer Culture Theory Conference, Forthcoming.

Patry-Beaudoin, Gabrielle, Jay M. Handelman, and Tandy Chalmers Thomas (2019), “The Power of the Algorithm: Exploring How Social Media Shapes Consumers’ Online Experience,” Consumer Culture Theory Conference, Montreal, Canada. (Competitive Paper)

Koufman, Sheldon, Tandy Chalmers Thomas, and Jay M. Handelman (2016), “Finding Balance: The Roles of Uncertainty and the Past in Identity Transitions,” Consumer Culture Theory Conference, Lille, France. (Competitive Paper)

Thomas, Tandy Chalmers and Rebecca K. Trump (2013), “More than the Self: The Role of Other-Focused Processing in Self-Relevant Advertisements,” Society for Consumer Psychology Conference, Honolulu, HI. (Competitive Paper)

Chalmers, Tandy D. and Damien Arthur (2008), “Hard-Core Members’ of Consumption Oriented Subcultures Enactment of Identity: The Sacred Consumption of Two Subcultures,” in Advances in Consumer Research, Vol. 35, ed. Angela Y. Lee and Dilip Soman, Duluth, MN: Association for Consumer Research, 570-575. (Competitive Paper)

Chalmers, Tandy D. (2008), “Advertising Authenticity: Resonating Replications of Real Life,” in European Advances in Consumer Research, Vol. 8, ed. Stefania Borghihi, Mary Ann McGrath, Cele C. Otnes, Duluth, MN: Association for Consumer Research, 442-443. (Competitive paper extended abstract)

Chalmers, Tandy D. and Hope Jensen Schau (2007), “We Love to Hate You: Discourse Between the Distance Running Subculture and Mainstream Media,” in Advances in Consumer Research, Vol. 34, ed. Gavan Fitzsimmons and Vicki Morowitz, Duluth, MN: Association for Consumer Research, 187-188. (Competitive paper extended abstract)

Chalmers, Tandy D. (2006), “Emancipation Through Modernist Pursuits: The Discipline of Running,” in Advances in Consumer Research, Vol. 33, ed. Connie Pechmann and Linda L. Price, Duluth, MN: Association for Consumer Research,15-20. (Competitive Paper) *Nominated for best paper award

Conference Presentations (Refereed)

Connell, Paul M., Hope Jensen Schau, and Tandy Chalmers Thomas (2019), “Practice Interruption and Practice Replication,” Consumer Culture Theory Conference, Montreal, Canada. (Special Session)

Thomas, Tandy Chalmers and Linda L. Price (2018), “Family Consumption Experiences Across Generations,” Association for Consumer Research conference, Dallas, TX. (Special Session)

Koufman, Sheldon, Tandy Chalmers Thomas, and Linda L. Price (2016), “The Evolution of Family Identity,” Consumer Culture Theory Conference, Lille, France. (Special Session) Thomas, Tandy Chalmers, Martin A. Pyle, Jay M. Handelman (2015), “Engineered Organic: Building Identity Incubators,” Consumer Culture Theory Conference, Fayetteville, AR. (Special Session)

Bassili, Tara and Tandy Chalmers Thomas (2015), “Fantasy, the Future, and the Self: Online Identity Building,” Consumer Culture Theory Conference, Fayetteville, AR. (Special Session)

Thomas, Tandy Chalmers and Amber M. Epp (2015), “New Parent Decision Making in a Culture of Choice and Discourse Overload,” Consumer Culture Theory Conference, Fayetteville, AR. (Special Session) *Best special session award winner

Thomas, Tandy Chalmers, Hope Jensen Schau, and Linda L. Price (2011), “Consumption Community Dimensions,” in Advances in Consumer Research, Vol. 39, ed. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, 271-272. (Special Session)

Thomas, Tandy Chalmers and Linda L. Price (2011), “Authenticating Strategies in Consumer Responses to Ads,” Consumer Culture Theory Conference, Evanston IL. (Special Session)

Thomas, Tandy Chalmers and Linda L. Price (2011), “Advertising and the Looking-Glass Self,” Consumer Culture Theory Conference, Evanston IL. (Special Session)

Thomas, Tandy Chalmers, Linda L. Price, and Rebecca K. Trump (2011), “Dissociating from Identity Congruent Ads: The Dirty Laundry Effect,” Society for Consumer Psychology Conference, Atlanta GA. (Special Session)

Thomas, Tandy Chalmers, Hope Jensen Schau, and Linda L. Price (2010), “The Consumption Implications of Contested Community,” in European Advances in Consumer Research Vol 9, ed. Alan Bradshaw, Chris Hackley, and Pauline Maclaran, Duluth, MN: Association for Consumer Research, 13-14. (Special Session)

Chalmers, Tandy D. and Linda L. Price (2009), “Perceptions of Authenticity in Advertisements: Negotiating the Inauthentic,” in Advances in Consumer Research, Vol 36, ed. Ann L. McGill and Sharon Shavitt, Duluth, MN: Association for Consumer Research, 72-75. (Special Session)

Chalmers, Tandy D. and Randy Accetta (2008), “Rejecting the Hard-Core: An Examination of Peripheral Members of Consumption-Oriented Communities,” Consumer Culture Theory Conference, Boston, MA, June 2008. (Special Session)

Chalmers, Tandy D. (2007), “Intracultural Variation: Reactions to Authentic Communications within the Distance Running Subculture,” in Asia-Pacific Advances in Consumer Research, Vol. 7, eds. Margaret Craig Lees and Teresa Davis and Gary Gregory, Duluth, MN: Association for Consumer Research, 114-115. (Special Session)

Chalmers, Tandy D., Linda L. Price, Patricia F. Kennedy (2007), “Negotiating Work and Play On and Off the Soccer Field,” in Asia-Pacific Advances in Consumer Research, Vol. 7, ed. Margaret Craig Lees and Teresa Davis and Gary Gregory, Duluth, MN: Association for Consumer Research, 72-72. (Special Session)

Chalmers, Tandy D., Patricia F. Kennedy, and Lynn Kahle (2006), “Soccer Moms and Dads: Family Values Enacted Through Sports,” in European Advances in Consumer Research, Vol. 7, ed. Karin M. Ekstrom and Helene Brembeck, Duluth, MN: Association for Consumer Research, 157-158. (Special Session) 

 

Invited Presentations (External)

“Rejection in Research.” Invited presentation (as part of larger panel) as part of online Webinar, James Cook University, Singapore, May 2026. 

“Missed Milestones: How Consumers Cope with Lost Rituals.” Invited presentation at HEC Montreal, April 2024. 

“Insights from Consumer Culture Research.” Invited presentation at Disney Data and Analytics Conference, Orlando, FL. August 2018.

“Consumption Community Dimensions: An Agenda for Future Research.” Ivey Consumer Behaviour Symposium, University of Western Ontario, January 2012.

“The Consumption Implications of Contested Community.” Invited presentation at York University, November 2009.

“Advertising Authenticity: Resonating Replications of Real Life.” Robert Mittelstaedt Doctoral Symposium, University of Nebraska-Lincoln, April 2007.

Invited Presentations (Internal)

“Women in the CAF: An Analysis of Canadian Media Discourse from 2000-2021.” Smith School of Business Research Symposium, December 2021.

“CAF Media Discourses: An Analysis of Canadian Newspaper Stories from 2000-2020.” Women in the CAF: Getting to 25 – Roundtable, November 2020.

“Who I Am: Research Program Summary.” Queen’s University Pecha Kucha Research Presentations, April 2016.

“The Best Laid Plans: Consumer Responses to Things Going Wrong.” Smith Marketing Area Brown-Bag Series, March 2016.

“Who I Am: Research Program Summary.” Smith School of Business Pecha Kucha Research Presentations, January 2016.

“Decision Making in a Culture of Choice and Discourse Overload.” Queen’s School of Business Centre for Sustainable Leadership, Brownbag Series, May 2015.

“New Parent Decision Making in a Culture of Choice Overload.” Queen’s School of Business Conference On Well-Being, Queen’s University, September 2013.

Conference Sessions Organized (Refereed)

Thomas, Tandy Chalmers and Linda L. Price (2025), “Something Old, Something New: Evolving Market Logics and Changing Wedding Rituals.” Association for Consumer Research Conference, Washington, DC. 

Thomas, Tandy Chalmers (session Chair) (2022), “Together But Apart: Individual and Collective Practice Disruption and Recovery during the COVID-19 Pandemic.” Consumer Culture Theory Conference, Corvallis, Oregon.

Thomas, Tandy Chalmers and Sarah C. Evans (session Chairs) (2020), “Challenging Regulation: Societal, Marketplace, and Consumer Dynamics.” Consumer Culture Theory Conference, Leicester, UK (proceedings only). 

Connell, Paul M. and Tandy Chalmers Thomas (Session Chairs) (2016), “The Negotiation and Evolution of Identities and Practices within Families.” Consumer Culture Theory Conference, Lille, France. 

Thomas, Tandy Chalmers (Session Chair) (2015), “Identity Incubators: Past and Future Focused Consumer Identity Projects.” Consumer Culture Theory Conference, Fayetteville, AR.

Thomas, Tandy Chalmers, Hope Jensen Schau, and Linda L. Price (Session Chairs) (2011), “Collecting the Collectives: Brand Communities, Subcultures of Consumption, and Tribes.” Association for Consumer Research Conference, St. Louis, MI. 

Thomas, Tandy Chalmers (Session Chair) (2011), “Dissociation from Marketing Artifacts: The Importance of Who You’re Not.” Society for Consumer Psychology Conference, Atlanta, GA. 

Chalmers, Tandy D. and Linda L. Price (Session Chairs) (2009), “Does Authenticity Matter? The Importance and Interplay of Authenticity and Inauthenticity.” Association for Consumer Research Conference, San Francisco, CA.  

Awards & Honours

2026 Nominated for Smith Graduate Teaching Excellence Award
2025 Nominated for Smith Graduate Supervision Award
2025 Invited Symposium Faculty, Association for Consumer Research Doctoral Consortium
2024 Invited Faculty Mentor, Qualitative Data Analysis Workshop
2023 Nominated for Smith Graduate Supervision Award
2022 Nominated for Smith Graduate Supervision Award
2022 Invited Faculty Mentor, Qualitative Data Analysis Workshop
2019 Smith Graduate Teaching Excellence Award Recipient
2019 Invited Faculty Mentor, Qualitative Data Analysis Workshop
2018 Nominated for Smith Graduate Teaching Excellence Award
2017 Journal of Consumer Research Outstanding Reviewer Award
2017 Symposium Faculty, Association for Consumer Research Doctoral Consortium
2017 Invited Faculty Mentor, Qualitative Data Analysis Workshop (declined)
2016 Emerald Citations of Excellence Award 
2016 Invited Symposium Faculty, Association for Consumer Research Doctoral Consortium (declined)
2015 Symposium Faculty, Association for Consumer Research Doctoral Consortium
2015 Invited Participant, Emerging Female Leaders in Marketing Conference
2014 Symposium Faculty, Association for Consumer Research Doctoral Consortium
2011 Outstanding Reviewer Award, Canadian Journal of Administrative Sciences  
2008 Lisle and Roslyn Payne Outstanding Doctoral Student Award, University of Arizona 
2008 Dean’s Research Award, Eller College of Management, University of Arizona 
2008, 2007 Dean’s Service Award, Eller College of Management, University of Arizona 
2005-2008 Lisle and Roslyn Payne Doctoral Student Conference Award, University of Arizona 
2003 Molson Canadian Science of Marketing Award for Marketing Excellence at the Graduate Level, Queen’s School of Business

Grants & Fellowships

2026-2031 SSHRC Insight Grant ($122,363)
2024-2028 E-Marie Shantz Fellow of Marketing, Smith School of Business ($90,000)
2023-2026 SSHRC Insight Development Grant ($59,272 with Adam Slobodzian)
2019-2024 Distinguished Faculty Fellow, Smith School of Business ($45,000)
2015-2024 SSHRC Insight Grant ($114,570)
2014 Queen’s University SSHRC 4A Award ($3,500)
2013 Marketing Science Institute Research Grant ($6,608 US with Amber Epp)
2013 General Research Grant, Queen’s School of Business ($5,440)
2011 DI McLeod Summer Research Assistantship, Queen’s School of Business ($1012)
2009 General Research Grant, Queen’s School of Business ($3,000)
2006-2008 SSHRC Doctoral Fellowship ($40,000)
2004 Othmer Fellowship, University of Nebraska-Lincoln
2003 School of Business Graduate Fellowship, Queen’s School of Business

Professional Service Activities

Editorial Positions and Reviewing

Associate Editor 

• 2018-2024 Guest AE, Journal of Consumer Research

Editorial Review Board

• 2014 – Present Journal of Consumer Research  

Ad-Hoc Journal Reviewing   

• Journal of Retailing
• Academy of Marketing Science Review
• Journal of Marketing
• Journal of Marketing Management
• Journal of Marketing Research 
• International Journal of Research in Marketing
• Journal of the Academy of Marketing Science
• Consumption, Markets, and Culture 
• Canadian Journal of Administrative Sciences 
• Journal for the Association for Consumer Research 
• European Journal of Marketing 
• Journal of Consumer Affairs 
• Psychology and Marketing 
• Marketing Letters 

Conference Reviewing

• 2026 Association for Consumer Research – Associate Editor
• 2009, 2011-2013, 2015-2016, 2022-2025 Consumer Culture Theory Conference
• 2007, 2010-2011, 2013, 2015-2016, 2021, 2023, 2025 Association for Consumer Research 
• 2011 Asia Pacific Association for Consumer Research
• 2009-2010 Society for Consumer Psychology Conference
• 2007 European Association for Consumer Research

Grant Reviewing

• 2019, 2024 SSHRC Insight Grants Reviewer 

Other Service Activities

• 2022 - Present Journal of Consumer Research Policy Board (Vice President 2025 - Present)
• 2019-2023 Executive Secretary, Consumer Culture Theory Consortium

Conference Program Committees and Organization

• 2022 Consumer Culture Theory Conference, Corvallis, Oregon
• 2021 Association for Consumer Research, Seattle, WA
• 2020 Association for Consumer Research, Paris, France
• 2019 Consumer Culture Theory Conference, Montreal, Canada – Special Session Track Chair
• 2013 Consumer Culture Theory Conference, Tucson, AZ
• 2012 Asia Pacific Association for Consumer Research Conference, New Zealand
• 2011 Asia Pacific Association for Consumer Research Conference, China

University Service

• 2025 - Present Faculty Board Appeals Committee
• 2021-2025 Workload Standards Committee
• 2023-2024 MSc/PhD Program Review Committee
• 2023-2024 Renewal, Tenure and Promotion Committee   
• 2021-2022 Associate Dean, Research Advisory Committee (Chair)
• 2021-2022 Faculty Board Appeals Committee (alternate member)
• 2020-2022 Undergraduate Curriculum Committee
• 2015-2016, 2018-2019 Renewal, Tenure, and Promotion Committee
• 2011-2016, 2018-2019, 2025 Faculty Board Appeals Committee (Acting Chair 2015 - 5 cases, 2016 - 1 case)
• 2015, 2016, 2018, 2020-2021 Session Leader, Smith Doctoral Consortium
• 2013-2017, 2020-21 Research Committee, Smith School of Business 
• 2009-2012 Marketing Seminar Series Organizer
• 2011-2012 MSc student mentor for Christopher Ling 
• 2010-2011 MSc student mentor for Hana Irfan
• 2010, 2011 Inter-Collegiate Business Competition (ICBC) Preliminary Round Judge 
• 2010, 2011 Marketing Group New Student Orientation Committee Member 
• 2009 Queen’s Case Competition Judge
• 2009 Queen’s Entrepreneurs Competition Judge
• 2007-2008 Eller College Doctoral Student Association, Marketing Department Representative (University of Arizona)
• 2004 Queen’s Marketing Association Conference Challenge Judge

Professional Affiliations

• Association for Consumer Research
• Consumer Culture Theory Consortium
• American Association of Family and Consumer Sciences

Community Involvement

• 2015-2022 King’s Town School Marketing Advisor and Board Member, Kingston ON
• 2007-2009 Road Runners Clubs of America, Arizona State Representative
• 2006-2009 Southern Arizona Roadrunners, Board of Directors