Logo Lockups
A lockup is a combination of the Smith Business vertical logo with a program, department, or centre name. It is presented as one graphic with a specified font, formatting, spacing, and alignment.
Lockup Downloads
Our complete set of logo lockups, including all academic programs, centres and services, is available in various file formats.
Access lockup resourcesVisual Identity Guide
The Visual Identity Guide outlines the elements that create the Smith brand style, as well as the full set of guidelines for the correct and consistent application of the visual identity.
View Guide (PDF 7 MB)Lockup Structure
These lockups build on the Smith logo to establish credibility, create unity and retain a strong and consistent visual relationship with the main Smith brand.
Lockups may be used in marketing, advertising, communications, and business applications. They are not recommended for websites.
Lockups are one-colour, and may be used in Smith Blue, black, or white.
Academic program lockup
Centre lockup
Logo Lockup Use
All logo guidelines, including background colour, incorrect usage, and placement, also apply to the logo lockups.
Clear Space and Minimum Size
Clear Space
A minimum clear space must be maintained around Smith’s logo at all times in order to preserve its impact and integrity. The clear space for the logo is defined by the height of the lowercase “m” in Smith, extending from the furthest edges of the logo on the top, bottom, and sides. No other type or graphic element may appear within the prescribed clear space, including the edge of an application.
Minimum Size
The recommended minimum sizes have been established to maintain the legibility of the Smith logo. A lockup should be no smaller than 19 mm (0.75”) in print (or 100 pixels) in height.