Writing Styles

Text Formatting

URLs

All Smith URLs and email addresses are written in lowercase format (font: body-sized, Lato Black)

e.g. smithqueens.com/execed not SmithQueens.com/ExecEd

Email Addresses

Email addresses are written in lowercase format (font: body-sized, Lato Regular)

e.g. execed@queensu.ca not ExecEd@QueensU.ca

Phone Numbers

Use periods as separators in phone numbers

e.g. 1.888.393.2622

Event times and dates

• Use lowercase am and pm
• Do not use periods to separate am and pm
• Use a space after the number and only add minutes if necessary (anything other than 00)
  9 am (not 9 a.m. or 9:00am) or 6:30 pm
• Do not use spaces in a range of time unless the range occurs with both am and pm indicators
  1-5 pm or 11 am – 2 pm
• Use noon and midnight (not 12 pm or 12 am)
• Do not include the year unless it is an instance that puts the event past the next obviously occurring time period
• For brevity, do not include days of the week
• Time Zone is used only when the context applies to the audience (e.g. virtual events with attendees in multiple time zones). Local events do not require time zone details.