Marketing and the Human Mind

paying cash

Brain scans tell the tale: paying with cash packs an emotional punch

older and younger workers

Management

basketball_coach
Purposefully deciding not to act when you easily could is an unheralded yet crucial strategic tactic

Resilience

The episode features Mike Coyle, founding partner and vice-president of Reticle Ventures Canada, and Jim Leech, former president and CEO of the Ontario Teachers' Pension Plan and now Chancellor of Queen's University.

Finance

growing investment
Closer monitoring and better quality information give some institutional investors out-sized influence on corporate performance

Marketing

mass media
Low-budget media channels have a surprising way of boosting the effectiveness of big-ticket TV placements

Innovation

home monitoring
Beyond delivering innovative products, firms need to be more involved in delivering successful patient outcomes

Global

protesting modern slavery
Souped-up supply chains and ghostly governance combine to victimize more than 40 million people

Social Impact

protesting modern slavery
Souped-up supply chains and ghostly governance combine to victimize more than 40 million people

Career Success

Thanks to technology and more open-ended customer relationships, a career in sales has a whole new look

Smith School of Business
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Kingston, Ontario
Canada K7L 3N6

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