Finding An Analytics Marketing Edge

mass media

Low-budget media channels have a surprising way of boosting the effectiveness of big-ticket TV placements

pinocchio
telephone coil

Management

team in meeting room
Within just 20 minutes of coming together, team members will form expectations that will determine their ultimate success

Resilience

The episode features Mike Coyle, founding partner and vice-president of Reticle Ventures Canada, and Jim Leech, former president and CEO of the Ontario Teachers' Pension Plan and now Chancellor of Queen's University.

Finance

telephone coil
The many hidden ways your emotions affect your investment decisions, and how emotional intelligence can make you a savvier investor

Marketing

starbucks rewards
When overhauling their loyalty programs, firms can find a way to leave no customer behind and still make money

Innovation

boy with telescope
You can learn a lot from distant competitors that your closest rivals overlook

Global

NAFTA
A primer on how we got to this state of affairs, and where it may all lead

Social Impact

segregated movie theatre
Not even the profit motive could counter the segregation of American theatres

Career Success

Thanks to technology and more open-ended customer relationships, a career in sales has a whole new look

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Kingston, Ontario
Canada K7L 3N6

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