Marketing and the Human Mind

paying cash
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Cash is the King of Pain

Brain scans tell the tale: paying with cash packs an emotional punch

procrastination

Research Brief: At Tax Time, A Little Nudge Goes a Long Way

Disney crowds

The Science Hiding in Mickey's Pixie Dust

Protectionism Redux: Something Old, Something Blue

older and younger workers

Taking the Measure of the Corporate Innovator

Management

basketball_coach
Management

Zen and the Art of Competing

Purposefully deciding not to act when you easily could is an unheralded yet crucial strategic tactic

Resilience

Podcast
Resilience

Making the Case for Resilient Support Networks

The episode features Mike Coyle, founding partner and vice-president of Reticle Ventures Canada, and Jim Leech, former president and CEO of the Ontario Teachers' Pension Plan and now Chancellor of Queen's University.

Finance

growing investment
Finance

Research Brief: How Long-Term Investors Shape Management Decisions

Closer monitoring and better quality information give some institutional investors out-sized influence on corporate performance

Marketing

mass media
Marketing

In Search of Advertising’s Multimedia Sweet Spot

Low-budget media channels have a surprising way of boosting the effectiveness of big-ticket TV placements

Innovation

home monitoring
Innovation

Reinventing Industry’s Role in Healthcare

Beyond delivering innovative products, firms need to be more involved in delivering successful patient outcomes

Global

protesting modern slavery
Global
Social Impact

Three Reasons Why Slavery Thrives in the Global Economy

Souped-up supply chains and ghostly governance combine to victimize more than 40 million people

Social Impact

protesting modern slavery
Global
Social Impact

Three Reasons Why Slavery Thrives in the Global Economy

Souped-up supply chains and ghostly governance combine to victimize more than 40 million people

Career Success

Career Success
Marketing

Willy Loman Doesn’t Live Here Anymore

Thanks to technology and more open-ended customer relationships, a career in sales has a whole new look

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