Marketing with Analytics and AI
Low-budget media channels have a surprising way of boosting the effectiveness of big-ticket TV placements
We need to equip Canada’s financial sector to steer us through a global economic transition on our own terms
When the economy goes sour, firms tend to pull back on their research and development. Here’s why they should fight their instincts and forge ahead
An acquisition of Porter or a sell-off to a U.S. carrier may be in the wings
They look like programming tools but they act as a powerful bridge to digital platforms and unimagined opportunities
“Your entire life as an entrepreneur is figuring out little games every day… and there are always tricks”
When there’s a faint signal and loud noise, don’t get too far ahead of your business
Here’s a mindful approach for IT leaders who want to capture the opportunities offered by artificial intelligence
We are in the middle of a winner-take-all industrial revolution powered in part by artificial intelligence. Many of our leading companies and employers are blowing it
How commercialized strategies draw students to the Big Four ahead of the auditing profession itself
Good decisions usually require both hard facts and a well-grounded hunch. Here’s how to identify and leverage your intuition style
AI-powered algorithms can scan loan applications for words that are red flags
When positioning their own store brands, retailers benefit from knowing what consumers look for. When does it make sense for them to share these insights with national brands?
