Strategic Planning and Leading Change

Elspeth Murray has served as the Associate Dean - MBA and Master’s Programs from 2012-2022 and has been a professor of Strategy and Entrepreneurship at Smith School of Business since 1996. She also holds the CIBC Fellowship in Entrepreneurship, and founded Smith's Centre for Business Venturing. She is the Director of the Centre for Entrepreneurship, Innovation & Social Impact. Prior to joining Smith, she worked in industry for 7 years for several firms including IBM, and Canadian Tire. As an integral part of her work in the strategy and new venture fields, Dr. Murray specializes in the management of change. In 2002, she co-authored a best-selling book, Fast Forward: Organizational Change in 100 Days, Oxford University Press, with Dr. Peter Richardson. She has recently co-developed (with Dr. David Saunders) the Analytics Climate Assessment Tool (ACAT), which is used to assess organizations technological capacity, skill sets, and analytics culture. Current research is focused on best practices in leading and managing change to create an analytics culture.

Dr. Murray teaches on many MBA and Executive Education programs, and consults widely with a diversity of firms including BMW, Detour Gold, Wawanesa Insurance, Versacold Logistics and the Auditor General for Canada. She serves as a Director for several firms and is an advisor to several start-ups and CEO's. Dr. Murray received an undergraduate degree in computer science and mathematics, and an MBA, both from Queen's University. Her doctorate in Strategy and Management Information Systems was completed at the Richard Ivey School of Business.

Peter Richardson has been a faculty member of the School of Business for 37 years. He teaches both introductory and advanced strategy courses in the School of Business on the Executive MBA programs and on a number of the School’s one and three week Continuing Education programs.

Together with Elspeth Murray, Peter has authored a book, entitled Fast Forward: Organizational Change in 100 Days, published by the Oxford University Press in 2002. An accompanying Guide was published early in 2003. Through his research and associated consulting activities, he has developed a unique concept of Strategy as Action, and has written several papers on this topic. During his 30-plus years at Queen’s University, Peter has authored over 90 papers and case studies on strategic management. In his previous book, Cost Containment: The Ultimate Strategic Advantage, one of the few books written on cost improvement, Peter described a novel strategic approach to cost improvement that has been adopted in many organizations in both the public and private sectors. At present, Peter is exploring the impact of the increasing demand for speed in business, which he believes has profound implications for organization change, strategy implementation, risk management and organization processes.  

Peter consults widely with both public and private sector organizations, working closely for extended periods with senior executives on strategy development and deployment. Corporate clients have included Codelco, Vale, Anglo-American Corporation, Alcoa, BHP Billiton, Barrick Gold, Bell Canada, CIBC, CIBC-Mellon, De Beers Canada, Ivanhoe Mines, Ivanplats, Redpath Mining, Quadra Chemicals, Gibson Energy, and Xerox. In the Public Sector, clients have included the Supreme Court of Canada, The Office of the Auditor General for Canada, The Surveyor General of Canada, Health Canada, Natural Resources Canada and Health Canada. He has also been retained as a consultant on more than 20 major international mining projects including the successful development and construction of the Collahuasi copper mine in Chile which is to-date the world’s largest and highest single mining project, and the Victor Diamond Mine in Canada – designated globally as the ‘Mine of the Year in 2009’.    

Peter has also carried out strategic planning assignments for a number of Associations including the Professional Engineers of Ontario (PEO), the Association of Ontario Land Surveyors, The Consejo Minero de Chile, the Insurance Brokers Association of Canada, the Zinc Association, and the Mining Association of Canada.