Communicating With Impact
14 Instructional Hours

Communicating With Impact

Clearly and confidently share your insights and analyses

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Communicating With Impact

About the program

In business, your best idea is only as good as your ability to effectively share it with others.

Strong technical analyses, breakthrough insights and sound strategic decisions risk being undervalued, misinterpreted or worse yet — ignored — if they are not clearly and convincingly presented to key stakeholders. 

The complexity of ongoing innovations in analytics, digitization and artificial intelligence have driven the need for businesses to think differently and adapt quickly. Success ultimately depends on ensuring that your organization's employees have the communication skills to take advantage of the changing world of business so that information flows clearly and seamlessly between them and the outside world. Absence of either needlessly costs your firm money and damages stakeholder engagement at every level.

Communicating with Impact is a new online program, designed to equip you with the knowledge and skills to confidently share your insights, analyses and recommendations with diverse audiences both inside and outside your organization.

In this program you will learn to:

  • Deliver presentations that engage, inform and motivate others
  • Understand the impact of voice and body language on how a message is received
  • Select the presentation content, structure and format that best aligns with your target audience

Who should attend:

This program is designed for professionals within all business units who have responsibility for delivering clear and concise verbal communications or persuasive, impactful presentations.

You might also be interested in: Business Storytelling

Personal Benefits

We all know an effective presentation when we see and hear one, but few of us have the chance to learn the essential ingredients. This program is designed to bridge that gap, as you will:

  • Learn to connect with your audience authentically on a logical and emotional level
  • Develop confidence in your ability to manage your nerves and overcome anxiety when speaking in front of others
  • Improve your personal leadership capacity with improved communication style
  • Learn to establish trust and credibility with new and known audiences
  • Use practical frameworks to best organize content and cater to target audiences, including supervisors, advisory boards and prospective clients

Organizational Benefits

Build organizational strength and skills in presentation design and delivery. Organizations will:

  • Overcome frequent internal communication challenges
  • Improve their success rate for business development and new client pitches
  • Streamline the translation and transmission of knowledge between units, particularly those who do not share the same technical expertise
  • Improved agility with technological innovation, decision-making and problem solving.

Program content:

Pre-Program:

Complete a simple and quick pre-program assignment to gain a better understanding of your current verbal presentation abilities, communication style and development challenges.

During the Program:

Through a combination of expert coaching, experiential exercises and video analysis of business presentations you will learn:

  • The key principles of influence and persuasion that resonate with any audience
  • How to build a communication strategy that takes into account your goals, target audience as well as the internal and external contexts
  • How to deliver higher quality business presentations that engage, inform and motivate others
  • Methods of critically analyzing your presentation style to better understand the impact of voice and body language on how your message is received
  • Strategies to overcome negative associations with pre-presentation anxiety and use nervous energy to your advantage
  • How to better select, organize and structure presentation content to craft a compelling narrative arc
  • Appropriate use of imagery, personal stories and data to engage and inform your audience
  • Techniques to critically analyze your presentations to ensure ongoing improvement and future success
Post-Program:

Reflection assignments will challenge you to put new skills into practice once back at work. New self-assessment skills will allow you to continue optimizing presentation abilities throughout your career.

Post-session coaching is also available, at an additional fee, should you desire.

Dynamic Remote Learning

Participate in the program from anywhere. Queen’s Executive Education remote learning programs combine live, dynamic video instruction with breakout sessions, panel discussions, and expert Q&A.

Our learning platform is fully encrypted, allowing you to connect securely from home, office or anywhere in between.

Remote programs are designed to fit within your schedule, allowing you to learn new skills and immediately put them to work.

Session Leaders & Speakers

Session leaders include senior professors from Smith School of Business and knowledgeable experts from industry. These outstanding teachers are constantly in touch with today's business world through real-world business experience, Board memberships and their own consulting practices.

Matthew Reesor is the Director of the Full-time MBA at Smith School of Business. He has held administrative leadership and faculty positions at Nagoya University of Commerce and Business (NUCB) and Queen’s University.  He was a recipient of the Outstanding Teacher of the Year Award while at NUCB. His research, focusing primarily on communications and language policy, has been published and widely referenced in academic journals. He is the author of a best-selling communications textbook published by Macmillan Japan. 

Upcoming Sessions

Session Date Oct 6, 2021  - Module 1 Oct 7, 2021  - Module 2 Oct 13, 2021  - Module 3 Oct 14, 2021  - Module 4 View session details
Location Remote Learning
Program Fees $1,775 CAD (plus applicable taxes)

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