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Communicating With Impact - Virtual
14 Instructional Hours

Communicating With Impact - Virtual

Clearly and confidently share your insights and analyses

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Communicating With Impact - Virtual

About the program

In business, your best idea is only as good as your ability to effectively share it with others.

Strong technical analyses, breakthrough insights and sound strategic decisions risk being undervalued, misinterpreted or worse yet — ignored — if they are not clearly and convincingly presented to key stakeholders. 

The complexity of ongoing innovations in analytics, digitization and artificial intelligence have driven the need for businesses to think differently and adapt quickly. Success ultimately depends on ensuring that your organization's employees have the communication skills to take advantage of the changing world of business so that information flows clearly and seamlessly between them and the outside world. Absence of either needlessly costs your firm money and damages stakeholder engagement at every level.

Communicating with Impact is a new online program, designed to equip you with the knowledge and skills to confidently share your insights, analyses and recommendations with diverse audiences both inside and outside your organization.

In this program you will learn to:

  • Deliver presentations that engage, inform and motivate others
  • Understand the impact of voice and body language on how a message is received
  • Select the presentation content, structure and format that best aligns with your target audience

Dynamic virtual classroom

Participate in the program from anywhere. Our online learning platform combines live, interactive video instruction with breakout sessions, panel discussions, and expert Q&A.

Who should attend

This program is designed for professionals within all business units who have responsibility for delivering clear and concise verbal communications or persuasive, impactful presentations.

This program is designated an approved recertification program by the HRPA.

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Discounts Available

Registered Charities

Queen’s Executive Education is pleased to offer a limited number of discounted seats in every program to employees of Canadian registered charities. Check your eligibility to receive a registered charity discount

Volume Discounts

Queen’s Executive Education is pleased to offer a 15% discount for organizations that pre-pay for five or more seats on any of our programs within a 12-month period. Check your eligibility to receive a volume discount

Digital credential for Communicating With Impact - Virtual

A Recognized Symbol of Excellence

Participants who complete the program earn the Communicating With Impact digital badge credential.

Personal Benefits

We all know an effective presentation when we see and hear one, but few of us have the chance to learn the essential ingredients. This program is designed to bridge that gap, as you will:

  • Learn to connect with your audience authentically on a logical and emotional level
  • Develop confidence in your ability to manage your nerves and overcome anxiety when speaking in front of others
  • Improve your personal leadership capacity with improved communication style
  • Learn to establish trust and credibility with new and known audiences
  • Use practical frameworks to best organize content and cater to target audiences, including supervisors, advisory boards and prospective clients

Organizational Benefits

Build organizational strength and skills in presentation design and delivery. Organizations will:

  • Overcome frequent internal communication challenges
  • Improve their success rate for business development and new client pitches
  • Streamline the translation and transmission of knowledge between units, particularly those who do not share the same technical expertise
  • Improved agility with technological innovation, decision-making and problem solving.

Program content:

Pre-Program:

Complete a simple and quick pre-program assignment to gain a better understanding of your current verbal presentation abilities, communication style and development challenges.

During the Program:

Through a combination of expert coaching, experiential exercises and video analysis of business presentations you will learn:

  • The key principles of influence and persuasion that resonate with any audience
  • How to build a communication strategy that takes into account your goals, target audience as well as the internal and external contexts
  • How to deliver higher quality business presentations that engage, inform and motivate others
  • Methods of critically analyzing your presentation style to better understand the impact of voice and body language on how your message is received
  • Strategies to overcome negative associations with pre-presentation anxiety and use nervous energy to your advantage
  • How to better select, organize and structure presentation content to craft a compelling narrative arc
  • Appropriate use of imagery, personal stories and data to engage and inform your audience
  • Techniques to critically analyze your presentations to ensure ongoing improvement and future success
Post-Program:

Reflection assignments will challenge you to put new skills into practice once back at work. New self-assessment skills will allow you to continue optimizing presentation abilities throughout your career.

Post-session coaching is also available, at an additional fee, should you desire.

Dynamic Virtual Classroom

Participate in the program from anywhere. Our online learning platform combines live, interactive video instruction with breakout sessions, panel discussions, and expert Q&A.

Our learning platform is fully encrypted, allowing you to connect securely from home, office or anywhere in between.

Virtual programs are designed to fit within your schedule, allowing you to learn new skills and immediately put them to work.

Please note: Our Executive Education Virtual Classroom leverages Zoom for content delivery and participation collaboration. Please consult with your IT administrator if you have any concerns about platform access or setup requirements.

This program is available in an alternate format: View in-person program

Session Leaders

Session leaders include senior professors from Smith School of Business and knowledgeable experts from industry. These outstanding teachers are constantly in touch with today's business world through real-world business experience, Board memberships and their own consulting practices.

Matt Reesor is a communications expert who has helped hundreds of leaders at top organizations to sharpen their messaging. Since 2013, he has held a professor appointment at Smith School of Business, Queen’s University and designed numerous Masters and MBA level business communication courses. In addition, Matt was approached to design the highly successful Communicating With Impact program within Queen’s Executive Education (QEE) which he continues to deliver multiple times throughout the year. Matt has created custom communications programs for a growing list of clients including, British Columbia Centre for Disease Control, Canada Life, Canada Post, The Canadian Olympic Committee, CIBC Asset Management, Homestead Land Holdings, EY (Consulting), Kellogg’s Canada, the NHL Alumni Association and various government departments and ministries. Prior to teaching at Smith, he spent his early career in Japan as a junior faculty member at Nagoya University of Business and Commerce where he conducted academic research and published the bestselling textbook, Tell Me More: Effective Communication Strategies for the Japanese Student with MacMillan Publishers. In addition to his teaching and consulting duties, Matt served as the Director of the Full-time MBA program at Smith School of Business from 2016-2023.

Upcoming Sessions

Session Date Apr 8 to 9, 2025  - Module 1 Apr 15 to 16, 2025  - Module 2 View detailed schedule
Location Virtual Classroom
Program Fees $2,900 CAD (plus applicable taxes)
Session Date Sep 23 to 24, 2025  - Module 1 Sep 30 to Oct 1, 2025  - Module 2 View detailed schedule
Location Virtual Classroom
Program Fees $2,900 CAD (plus applicable taxes)

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