Communication without Control
Managing reputations in the social media age
In a world where global communication power is in everyone’s pocket, organizations face unprecedented reputational risk when they fail to satisfy public expectations – but also unprecedented opportunity to build relationships with their audiences.
This session, designed for current and aspiring leaders of private, public and non-profit organizations, will explore:
- The new risks of communication for organizations and brands
- The way the media mix is changing
- The evolution of stakeholder influence
- The keys to effective reputation management
Following the presentation will be time dedicated to Q&A with our speaker.
Session Leader
Daniel Tisch
Daniel Tisch is widely known as a leader in the Canadian and global communications community. He is the CEO and principal owner of Argyle, one of Canada’s largest communications consulting firms. He previously served as chair of the Global Alliance for Public Relations and Communication Management, the confederation of the world’s public relations professional associations. Dan began his career in the Canadian government and served in progressively more senior roles, culminating in a post as senior policy advisor and acting chief of staff to the Canadian foreign minister in the 1990s. In 25 years as a consultant, he has advised a long list of Global 500/Fortune 500 companies, U15 research institutions and both Canadian and international government leaders. Dan is particularly well known for expertise in reputation, issues and crisis management, including serving as lead communications advisor to an industry affected by the largest food recall in North American history. His other areas of practice include reputation management strategy, stakeholder engagement, governance and executive leadership communications. Dan holds an Executive MBA from Smith. He is the vice-chair of the Queen’s Board of Trustees and a frequent guest lecturer on leadership at Smith.