Marketing
Why is Everyone a Thought Leader Now?
Smith alumni share why so many professionals are now filling their feeds with ideas, insights and experiences
Does B Corp Certification Motivate Customers?
The global symbol of conscious capitalism can positively influence purchasing decisions, experts say—but only when they know what it means
On Gifts, Looking Glasses and an Identity Crisis
How presents shape the way recipients view themselves
Our Top 10 Stories of 2024
Evolving leadership trends and technological advancements drove interest in our most popular content from the past year
How to Build Trusted Brands
Jacqueline Prehogan has grown two of the hottest pet businesses in Canada. She reveals what’s involved in earning consumer confidence — and developing brands that last
The Untapped Potential of Customer Loyalty Plans
Retailers are leaving value on the table. Here’s how they can get – and deliver – more with their customer incentive programs
How to Build a Better Chatbot
If you do nothing else, focus on building trust through intentional design
Playing the Peak Pricing Game with AI and a Nudge
An innovative study shows how big business and the environment can benefit by optimizing algorithms and human behaviour
Are Bad Visuals Holding You Back?
Pretty presentations, clear charts and functional figures aren’t just matters of esthetic preference. They can impact your work
A Marketer’s Meditation on Fly Fishing
What can a beloved summer pastime tell us about sustainably enjoying the natural world?
How Video Games Shape Consumer Behaviour
Gaming transforms our engagement with brands. An expert explains how, and why marketers must be careful
Fake News Gives Brands a Real Headache
In the rush to capture eyeballs online, firms are inadvertently feeding the misinformation monster