Marketing
Mind Games Make the Mundane Manageable
The further along we are in a routine task, the worse we feel. Could reminding ourselves of how busy we are break the boredom?
How AI is Upending Digital Marketing
As technology accelerates and consumer expectations evolve, marketers must proceed with both caution and innovation
Where “Brand Canada” Stands in the Tariff Era
The maple leaf has taken on more meaning amid shifting global trade dynamics
Why Some Retailers Opt Out Of Customer Reviews
Sometimes more information isn’t better—for either side of the checkout
What Video Games Can Teach Business Leaders
Socially-connected digital products can tell us a lot about users and reveal impactful engagement strategies
House Sellers Take Their Green Label to the Bank
Properties with a good energy efficiency score command a premium unless they’re located where climate change skeptics abound
Why is Everyone a Thought Leader Now?
Smith alumni share why so many professionals are now filling their feeds with ideas, insights and experiences
Does B Corp Certification Motivate Customers?
The global symbol of conscious capitalism can positively influence purchasing decisions, experts say—but only when they know what it means
Understanding the Power of Nudging
How to get people to make good decisions using behavioural science
On Gifts, Looking Glasses and an Identity Crisis
How presents shape the way recipients view themselves
Our Top 10 Stories of 2024
Evolving leadership trends and technological advancements drove interest in our most popular content from the past year
How to Build Trusted Brands
Jacqueline Prehogan has grown two of the hottest pet businesses in Canada. She reveals what’s involved in earning consumer confidence — and developing brands that last