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Class Profile (2024)

62 Class Size
33 Average Age
9 Work Experience
(avg. years)
4 Management Experience
(avg. years)

Industry Area

Gender Identity

Types of Roles

  • Analyst
  • Associate Vice President, Banking
  • Business Architect
  • Consultant
  • Data Director
  • Data Engineer
  • Designer
  • Digital Marketing Manager
  • Product Development Consultant
  • Product Lead
  • Product Manager
  • Product Marketing Manager
  • Product Owner
  • Program Manager
  • Project Manager
  • Security Solution Architect
  • Senior Brand Manager
  • Senior Vice President, Digital Business & Payments
  • UI/UX Designer

Types of Organizations

  • Bell
  • BMO
  • Canadian Tire Corporation
  • Deloitte
  • Geotab, Inc.
  • Government of Alberta
  • Henkel
  • IBM
  • Loblaw Companies Limited
  • Lululemon Athletica
  • Manulife
  • McKinsey & Company Inc.
  • Morningstar
  • Oracle
  • RBC
  • Rogers Communications
  • Scotiabank
  • TD Bank
  • Thomson Reuters
  • Walmart


  • Bangladesh
  • Canada
  • China
  • Egypt
  • India
  • Nigeria
  • Palestine
  • United States

“Increasingly in modern business, success depends on the ability of organizations to strike a balance between the often paradoxical tensions between market and user demands, business priorities, and technological imperatives. Unfortunately, managers with the vision to understand these tensions and the capacity to speak the language of all three ‘worlds’ are in short supply and many individuals with these capabilities have had to develop them on the fly. Our hope is that this program will kick-start this process by grounding our students at the intersection of these worlds and help them to become the boundary spanning agents who keep modern organizations moving forward.”

Jacob Brower
Associate Professor and Distinguished Faculty Fellow of Marketing,
Academic Co-Director (Business), MDPM
Smith School of Business