“Increasingly in modern business, success depends on the ability of organizations to strike a balance between the often paradoxical tensions between market and user demands, business priorities, and technological imperatives. Unfortunately, managers with the vision to understand these tensions and the capacity to speak the language of all three ‘worlds’ are in short supply and many individuals with these capabilities have had to develop them on the fly. Our hope is that this program will kick-start this process by grounding our students at the intersection of these worlds and help them to become the boundary spanning agents who keep modern organizations moving forward.”
Associate Professor and Distinguished Faculty Fellow of Marketing,
Academic Co-Director (Business), MDPM
Smith School of Business