The Art of Competitive Strategy
Turn competitive complexity into strategic clarity in the AI Era — and gain a winning edge
View session datesThe Art of Competitive Strategy
About the program
Strategy is a dynamic process—not a static plan. This program helps managers move beyond superficial strategy statements to:
- Trace the root causes of competitive challenges,
- Uncover competitors’ true strategic priorities,
- Reposition their organization for renewed advantage, and
- Safeguard unique competitive positions.
Through powerful analytical frameworks, AI-driven competitive intelligence tools, and interactive case studies combined with hands-on simulations, participants gain the skills to anticipate challenges, outmaneuver rivals, and defend their strategic position.
In this program, you will gain the skills to:
- Diagnose the root causes of complex strategic challenges
- Recognize rivals’ true strategic priorities
- Map and visualize your firm’s relative positioning with AI-based tools
- Build distinctive strategic positions reinforced by network effects
Available via live, in-person delivery
Attend the program in an immersive, in-person environment at SmithToronto, located in the heart of Toronto's downtown financial district at 200 Front Street West.
Who should attend
Senior and middle-level managers from any sector, industry, organization or functional area who are responsible for strategy creation, strategic planning, and strategic analysis for their unit.
Discounts & Grants Available
Canada-Ontario Job Grant
Located in Ontario? Offset your training fees with the Canada-Ontario Job Grant. Find out more about the job grant.
Volume Discounts
Queen’s Executive Education is pleased to offer a 15% discount for organizations that pre-pay for five or more seats on any of our programs within a 12-month period. Check your eligibility to receive a volume discount
Registered Charities
Queen’s Executive Education is pleased to offer a limited number of discounted seats in every program to employees of Canadian registered charities. Check your eligibility to receive a registered charity discount
A Recognized Symbol of Excellence
Participants who complete the program earn the The Art of Competitive Strategy digital badge credential.
Personal Benefits
- Diagnose complex competitive challenges
- Decode rivals’ true strategies
- Use AI tools to visualize and analyze positioning
- Create and defend distinctive strategic advantages
Organizational Benefits
- Leverage AI-driven insights to inform strategic decisions
- Develop distinctive positioning across market segments
- Anticipate and respond effectively to rivals’ moves
- Defend unique advantages to build organizational resilience
- Ensure clarity and coherence in decision-making at all levels
Program content
This program equips managers to uncover the root causes of competitive challenges, see through rivals’ strategies, and build distinctive positions reinforced by AI-driven insights and network effects.
Program Topics
Day 1
- Decoding strategy
- Diagnosing competitive challenges
Day 2
- Visualizing competitive positions and identifying opportunities
- Harnessing network effects for advantage
In-Person Learning
Learn alongside fellow participants from across the country, discovering best practices that span industries and sectors.
Our in-person programs include classroom learning sessions led by award-winning Smith School of Business professors and industry experts. Practice new skills in breakout sessions, projects and simulations, and apply your learning toward real-world case studies.
SmithToronto
SmithToronto is located on the 30th floor, 200 Front Street West in the heart of Canada's financial centre and is easily accessible by GO, subway and the PATH system.
Smith School of Business delivers many programs and classes at SmithToronto and it is home to the Master of Finance, Master of Management Analytics, and Master of Management in Artificial Intelligence programs. The site includes classrooms, meeting rooms, staff offices, special events spaces, and a variety of multi-media presentation systems.
As well, it includes three Boardroom Learning Centres with fully interactive videoconference capabilities. These rooms are used to deliver classes for Smith’s Executive and Accelerated MBA programs.
Session Leaders
Session leaders include senior professors from Smith School of Business and knowledgeable experts from industry. These outstanding teachers are constantly in touch with today's business world through real-world business experience, Board memberships and their own consulting practices.
Goce Andrevski is an Associate Professor and Distinguished Faculty Fellow of Strategy at Smith School of Business, Queen's University, Canada. He earned his Ph.D. from the University of Kentucky and teaches courses in competitive strategy, dynamic strategy execution, and business and corporate strategy across undergraduate, graduate, and MBA programs.
His research focuses on competitive strategy, competitive dynamics, alliance networks, and diversity management. Goce’s work has been published in leading academic journals, including the Academy of Management Review, Information Systems Research, Journal of Management, Journal of Personality, Journal of Business Research, and Strategic Organization.
Goce has received numerous accolades for his teaching and research, including the 2008 Provost’s Outstanding Teaching Award (University of Kentucky), the 2023 Distinguished Teaching Fellowship (Queen’s University), the 2009 Best Doctoral Student Paper Award (Academy of Management), the 2010 Best Published Paper Award (Information Systems Research), the 2011 Dorothy Harlow Best Paper Award (Academy of Management), the 2022 Best Paper Prize for Advances in Strategic Management (British Academy of Management), and the 2022 Best Proposal Finalist (Strategic Management Society). His research has also been supported by SSHRC grants from the Government of Canada, totaling $431,721.
In addition to his academic achievements, Goce has extensive consulting experience in business strategy and public policy. He regularly advises executives from diverse sectors, including the automotive industry, professional sports organizations, and government institutions. His expertise helps leaders address complex strategic challenges, enhance organizational performance, and develop innovative solutions to policy-related and business issues.
Upcoming Sessions
200 Front Street West
Get Notified of Upcoming Sessions
Sign up to be notified when new dates are posted.