The Art of Competitive Strategy

Personal Benefits

• Skills for interpreting rivals’ strategies
• Skills and AI tools for analyzing relative competitive positioning
• Skills for creating unique strategic positions
• Skills for defending your organization’s unique strategic positioning

Organizational Benefits

• Equip managers and leaders to better understand rival organization’s strategies
• Develop unique strategic positioning vis-à-vis rivals in all market segments
• Ensure that your organization’s strategy is communicated clearly to provide guidance for all lower-level decisions
• Defend against rivals’ efforts to erode your organization’s strategic position

Program content

This program will help participants develop practical skills for deciphering rival strategies and effectively positioning their organizations vis-à-vis rivals.

The program will focus on the following topics:

Day 1

• Session 1: Decoding your rival’s strategy
• Session 2: Strategically positioning your organization relative to rivals

Day 2

• Session 3: Inventing unique strategic positions
• Session 4: Protecting your strategic positioning with network effects

In-Person Learning

Learn alongside fellow participants from across the country, discovering best practices that span industries and sectors.

Our in-person programs include classroom learning sessions led by award-winning Smith School of Business professors and industry experts. Practice new skills in breakout sessions, projects and simulations, and apply your learning toward real-world case studies.

SmithToronto

SmithToronto is located on the 30th floor, 200 Front Street West in the heart of Canada's financial centre and is easily accessible by GO, subway and the PATH system.

Smith School of Business delivers many programs and classes at SmithToronto and it is home to the Master of Finance, Master of Management Analytics, and Master of Management in Artificial Intelligence programs. The site includes classrooms, meeting rooms, staff offices, special events spaces, and a variety of multi-media presentation systems.

As well, it includes three Boardroom Learning Centres with fully interactive videoconference capabilities. These rooms are used to deliver classes for Smith’s Executive and Accelerated MBA programs.

Session Leaders

Session leaders include senior professors from Smith School of Business and knowledgeable experts from industry. These outstanding teachers are constantly in touch with today's business world through real-world business experience, Board memberships and their own consulting practices.

Goce Andrevski

Strategy and Organizations
Smith School of Business

Goce Andrevski is an Associate Professor and Distinguished Faculty Fellow of Strategy at Smith School of Business, Queen's University, Canada. He earned his Ph.D. from the University of Kentucky and teaches courses in competitive strategy, dynamic strategy execution, and business and corporate strategy across undergraduate, graduate, and MBA programs.

His research focuses on competitive strategy, competitive dynamics, alliance networks, and diversity management. Goce’s work has been published in leading academic journals, including the Academy of Management Review, Information Systems Research, Journal of Management, Journal of Personality, Journal of Business Research, and Strategic Organization.

Goce has received numerous accolades for his teaching and research, including the 2008 Provost’s Outstanding Teaching Award (University of Kentucky), the 2023 Distinguished Teaching Fellowship (Queen’s University), the 2009 Best Doctoral Student Paper Award (Academy of Management), the 2010 Best Published Paper Award (Information Systems Research), the 2011 Dorothy Harlow Best Paper Award (Academy of Management), the 2022 Best Paper Prize for Advances in Strategic Management (British Academy of Management), and the 2022 Best Proposal Finalist (Strategic Management Society). His research has also been supported by SSHRC grants from the Government of Canada, totaling $431,721.

In addition to his academic achievements, Goce has extensive consulting experience in business strategy and public policy. He regularly advises executives from diverse sectors, including the automotive industry, professional sports organizations, and government institutions. His expertise helps leaders address complex strategic challenges, enhance organizational performance, and develop innovative solutions to policy-related and business issues.