CIO BRIEF: The CIO-CMO Relationship
IT and Marketing are not known to play nice together. At Fairmont-Raffles Hotels and Resorts, they are true business partners that deliver value. Here’s how it works
In this paper, the Chief Information Officer of Fairmont-Raffles Hotels Group, Vineet Gupta, and its Chief Marketing Officer, Jeff Senior, discuss the importance of a strong CIO-CMO relationship in developing successful technology applications for today’s markets.
The paper is based on the proceedings of a CIO Brief meeting focusing on how IT is being redefined. It is written by Heather A. Smith, a senior research associate, and James McKeen, emeritus professor, both of Smith School of Business. CIO Brief meetings bring together chief information officers from leading Canadian organizations to exchange best practices around information technology management strategy. Membership is by invitation only. The sessions are co-sponsored by Deloitte and Smith School of Business.