What You Need to Know About Digital Transformation
The business world is going digital, don't get left behind
The world is going digital. And organizations must go all-in on digital to compete and win with customers over the coming decade.
Unfortunately, many companies are struggling with their digital transformation strategies and execution. Eighty-seven per cent of senior business leaders say that digitalization is a company priority, but only 40 per cent believe they’ve succeeded, according to one study.
Perhaps the problem starts with not understanding what “going digital” means, the benefits of digitalization and the steps to get there.
This session is led by digital transformation experts at Smith School of Business—professors Kathryn Brohman and Elspeth Murray—and Tolu Arogunmati, product manager at Sportsnet Mobile Apps.
Participants learn answers to key questions, including:
- What does “going digital” really look like? (Hint: Most businesses are not fully digital yet.)
- What are the most common competency gaps and barriers that companies face in this process?
- Are there different ways to structure an organization to go digital? And what do they look like?
- What role do different departments have in the path to digitalization?
This webinar is of special interest to leaders across all industries and those working to leverage digital technology to transform their existing processes.
Following the presentation, there is a Q&A with our presenters. This free 60-minute webinar was recorded live on Thursday, Feb. 17, 2022.
Session Participants
Dr. Elspeth Murray
Elspeth Murray is an Associate Professor, Director of the Centre for Entrepreneurship, Innovation & Social Impact & CIBC Fellow in Entrepreneurship at Smith School of Business with expertise in strategy, the management of change and entrepreneurship. She is the co-author of the bestselling book Fast Forward: Organizational Change in 100 Days, with Peter Richardson. She advises a number of tech companies and is working on a number of digital transformation projects focused on creating an analytics culture. Prior to joining Smith, she worked for several firms including IBM and Canadian Tire.
Dr. Kathryn Brohman
Kathryn Brohman is an associate professor at Smith School of Business and an expert on digital transformation and strategy execution. She has co-authored several books including, SHIFT: A New Mindset for Sustainable Execution, which presents results from her work with over 750 organizations and tackles the classic tension between innovation and lights-on, doors-open organizational practices. She has pioneered programs in strategy execution and digital transformation across MBA and Executive programs.
Tolu Arogunmati
Tolu Arogunmati is the product manager leading all mobile apps at Sportsnet. In this position, he oversees digital thinking centred on increasing sports fandom through mobile devices. Prior to his role at Sportsnet, Tolu led multiple digital product experiences at IBM in its financial planning and performance analytics division. He is an MBA graduate of Smith School of Business.