What You Need to Know About Digital Transformation

The business world is going digital, don't get left behind
60 minutes
Thursday Feb 17, 2022 11:00 AM EST
A purple arrow made of digital pathways

The world is going digital. And organizations must go all-in on digital to compete and win with customers over the coming decade.

Unfortunately, many companies are struggling with their digital transformation strategies and execution. Eighty-seven per cent of senior business leaders say that digitalization is a company priority, but only 40 per cent believe they’ve succeeded, according to one study.

Perhaps the problem starts with not understanding what “going digital” means, the benefits of digitalization and the steps to get there.

This session is led by digital transformation experts at Smith School of Business—professors Kathryn Brohman and Elspeth Murray—and Tolu Arogunmati, product manager at Sportsnet Mobile Apps.

Participants learn answers to key questions, including:

  • What does “going digital” really look like? (Hint: Most businesses are not fully digital yet.)
  • What are the most common competency gaps and barriers that companies face in this process?
  • Are there different ways to structure an organization to go digital? And what do they look like?
  • What role do different departments have in the path to digitalization?

This webinar is of special interest to leaders across all industries and those working to leverage digital technology to transform their existing processes.

Following the presentation, there is a Q&A with our presenters. This free 60-minute webinar was recorded live on Thursday, Feb. 17, 2022.

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