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Driving Process Innovation

How to use intrapreneurship to bust bottlenecks and re-imagine your organization’s inner workings

What does “innovation” mean to you? If you’re like most people, when you hear the word “innovation” you think about products: shinier, larger, smaller, faster or more connected. 

But the real innovation opportunity for many organizations isn’t found in product development. It’s in our processes, services and how we operate every day. Innovative companies encourage their people to think like entrepreneurs. “Intrapreneurship” is all about driving innovation within existing organizations and operations. It allows companies to quickly adapt to evolving conditions, customer needs and societal change. 

How can your company become more innovative in its processes? How can you build intrapreneurship in your organization?

Barry Cross, assistant professor of operations strategy at Smith School of Business, explores how innovative thinking and intrapreneurship can help organizations succeed in 2023 in this 60-minute webinar. 


  • How to identify problems, bottlenecks and constraints within your operations
  • Ideation and innovation of new processes and service solutions for those challenges
  • How to enable intrapreneurs to innovate within your organization
  • Ways to build your comfort selling ideas and concepts to key stakeholders 

This webinar was recorded on Wednesday, January 11.

Session Leader

Barry Cross

Assistant Dean (Professional Graduate Programs), Adjunct Assistant Professor & Distinguished Faculty Fellow of Operations Strategy

Barry Cross is an expert and thought leader in innovation, execution and operations strategy. He joined Smith School of Business after nearly 20 years in the automotive and manufacturing sectors with Magna Autosystems and DuPont, where he led many key strategic initiatives, including nearly 30 program launches in North America, Asia, Latin America and Europe. Barry speaks and consults widely in the areas of Lean Innovation, Strategy, Projects and Execution, enabling organizations to create sustainable value for their customers.  He is the bestselling author of three books, including Simple: Killing Complexity for a Lean and Agile Organization.