Biography
Eylul’s research examines the motivational, relational, and identity-based drivers of collaboration within digital brand communities. Using experimental methods and behavioural science approaches, her work explores how responsibility-taking emerges in digital environments and how it shapes consumers’ interactions with one another as well as market transactions.Educational Background
- MSc, Marketing & Consumer Behaviour (University of Guelph, Guelph, Canada)
- BA, Business Administration and Marketing (Dokuz Eylul University, Izmir, Turkey)
Published Papers
- Erasmus Exchange Scholar (2018)
- DEU Honour’s List
- DEU Certificate of Appreciation
Conferences & Presentations
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Ozekes, Eylul, Rishad Habib and Juan Wang (2025) “Group size’s impact on co-creation engagement in brand communities”. Association for Consumer Research Conference (ACR), Washington D.C., USA [Working Paper]
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Ozekes, Eylul, Rishad Habib and Juan Wang (2025) “Group size’s impact on co-creation engagement in brand communities”.Souther Ontario Behavioral Decision Research Conference (SOBDR), Toronto, Canada [Working Paper]
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