Aybike Mutluoglu

Biography

My research interest is in Psychology of Money, Gendered Cognition, Sustainability, Interpersonal Relationships, Gift-Giving, Consumer-Brand Relationships

Educational Background

• MA, Psychology (Koc University, Istanbul, Turkey)
• BA, Business Administration (Bogazici University, Istanbul, Turkey)

Published Papers

• Mutluoglu, A., Ashworth, L., & Robitaille, N. (2024). Looking a Gift Horse in the Mouth: Suspicion of Expensive Gifts Undermines Gift Appreciation. Psychology & Marketing

Conferences & Presentations

• Ashworth, L., Mutluoglu, A., White, K., & Dahl, D. (2024). What Recipients (and Givers) Think about Discounted Gifts. Association for Consumer Research (ACR) Conference, Paris, France (accepted).
• Ashworth, L., Mutluoglu, A., White, K., & Dahl, D. (2024). What Recipients (and Givers) Think about Discounted Gifts. Association for Consumer Research (ACR) Conference, Paris, France (accepted).
• Mutluoglu, A., & Ashworth, L. (2023). Interpersonal Implications of Consumer-Brand Relationships: Signaling Value of Consumer Loyalty. European Association for Consumer Research (EACR) Conference, Amsterdam, Netherlands.
• Mutluoglu, A., & Ashworth, L. (2023). Is Money Gendered? Money-Masculinity Association and Its Implications for Consumer Behavior. European Association for Consumer Research (EACR) Conference, Amsterdam, Netherlands.
• Mutluoglu, A., & Ashworth, L. (2023). Is Money Gendered? Money-Masculinity Association and Its Implications for Consumer Behavior. European Association for Consumer Research (EACR) Conference, Amsterdam, Netherlands.
• Mutluoglu, A., Ok, E., Robitaille, N., Vanlerberghe., E., & Ashworth., L. (2023). The Female Sustainability Advantage: Feminine Brands are Considered More Sustainable. Southern Ontario Behavioral Decision Research (SOBDR) Conference, Toronto, ON.
• Mutluoglu, A., Ashworth, L., & Robitaille, N. (2022). Why Recipients Don’t Appreciate Expensive Gifts: The Role of Suspicion. Southern Ontario Behavioral Decision Research (SOBDR) Conference, Toronto, ON.     
• Mutluoglu, A., & Ashworth, L. (2021). Does Customer Loyalty = Faithful Partner? Inferences from Consumers’ Relationship with Brands Affect Romantic Attraction. Association for Consumer Research (ACR) Conference, virtual.
• Mutluoglu, A., Ashworth, L., & Robitaille, N. (2021). Why Recipients Don’t Appreciate Expensive Gifts: The Role of Suspicion. Association for Consumer Research (ACR) Conference, virtual.