2-Day Program

Innovation and Design Thinking

Rapid prototyping for innovation

About the program

In this program, participants will discover new ways to move their organization forward through business model innovation and design thinking – a human-centred, rapid prototyping approach that helps tap in to creative potential.

When we think of innovation, we often focus of the realm of products - shiny, larger, smaller, faster, connected products. More often, an innovation focus gives us the ability to improve processes, services, and even our business model and the way the firm behaves and competes. One significant and underappreciated barrier to innovation, however, is a perceived lack of resources, where in reality, most organizations have all the resources they need, yet those resources remain mired in complexity and unnecessary processes.

This interactive session provides managers and executives the perspective and tools necessary to identify resource-rich opportunities and free up the time, space, and funds they need to focus on what matters most. Discussions and exercises will align the team and enable the ability to see things differently.

This workshop will enable you to:

  • Realize the creative potential within your group
  • Align ideation and creativity to customer needs
  • Identify and free up the resources necessary to support new initiatives
  • Translate ideas into execution and action
  • Lead effective brainstorming sessions
  • Empathize to discover new customer needs
  • Develop rapid prototypes to evaluate and communicate proposals

Who should attend

Anyone involved in generating new ideas, products and/or processes.

You might also be interested in: Developing Your Leadership Presence

Personal Benefits

  • Improved ability to lead creative brainstorming sessions
  • Increased acuity for discovering customer needs
  • Deliver your ideas with clarity and confidence
  • Greater motivation and alignment to corporate goals and objectives
  • Access to tools that can be applied throughout the workplace

Organizational benefits

  • Higher employee engagement and morale
  • Decreased development times thanks to rapid prototyping
  • New products or services better aligned with customer needs
  • A proactive, "what's next?" innovation culture

The Program covers the following curriculum:

  • Introduction to Design Thinking
  • Needfinding Field Research
  • Focused Brainstorming
  • Focused idea development through Storyboarding
  • Low-cost idea refinement
  • Prototyping and Presentations
  • Aligning innovation with projects for successful execution

Queen’s Executive Education programs rely on faculty from Queen’s University’s Smith School of Business, executive education partner HEC Montreal, as well as domain experts from industry. Our teachers come with deep expertise and are constantly in touch with today’s business world and research to formulate the best-fit education for each program.

Barry Cross is an expert and thought leader in innovation, execution and operations strategy. He joined Smith School of Business after nearly 20 years in the automotive and manufacturing sectors with Magna, Autosystems and DuPont, where he led many key strategic initiatives, including nearly 30 program launches in North America, Asia, Latin America and Europe.

Barry speaks and consults widely in the areas of Lean, Innovation, Strategy, Projects and Execution, enabling organizations to create sustainable value for their customers.  He is the bestselling author of three books, including Simple: Killing Complexity for a Lean and Agile Organization, and several Most Read articles.

Salman Mufti is the Associate Dean and Executive Director of Smith School of Business Executive Education.  In addition, Salman is an Associate Professor of Management Information Systems at Smith School of Business.  He is an award-winning teacher and has extensive domestic and international teaching experience in both degree and non-degree executive education. He is a former Director of Queen's Executive MBA and of Queen's Full-time MBA. He regularly advises senior managers in corporations and the public sector, and is frequently featured in the press on matters relating to managerial decision making and technology strategy.  He has consulted with numerous organizations including Bell Canada, Sun Life Insurance, Canadian National Railway, Accenture, and Business Development Bank of Canada.

Enroll Now
Katie Parks

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Call 1.888.393.2338 or
Monday to Friday. 8:30 am - 4:00 pm EDT

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Upcoming Sessions

    Toronto, Ontario, Canada

    200 Front Street West, Suite 3020
  • Nov 10 to Nov 11


$3,300 CAD (plus applicable taxes)
All major credit cards accepted.

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Located in Canada?

Offset part or all of program fees through the Canada Job Grant

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