The Art of Competitive Strategy - Virtual
Decoding rivals for competitive superiority
View session datesThe Art of Competitive Strategy - Virtual
About the program
An organization’s competitive strategy is interdependent with those of its rivals. This program will provide practical tools for deciphering the strategies of rivals, communicating the organization's strategy, analyzing relative strategic positioning, developing distinct strategic positions, and protecting them through network effects. Additionally, the program will introduce participants to AI tools for dynamic strategy analysis.
This program will provide managers with advanced skills and AI tools to address questions such as: How do my rivals compete? What are their priorities? How do they affect my organization’s competitive positioning? How can I uniquely position my organization relative to rivals? How can I protect my firm’s strategic position?
In this program you will learn to:
- Accurately interpret rivals’ strategies
- Effectively analyze relative competitive positioning
- Conduct competitive positioning using AI tools
- Analyze and develop network effects
- Create unique strategic positions
Dynamic virtual classroom
Participate in the program from anywhere. Our online learning platform combines live, interactive video instruction with breakout sessions, panel discussions, and expert Q&A.
Who should attend
Senior and middle-level managers from any sector, industry, organization or functional area who are responsible for strategy creation, strategic planning, and strategic analysis for their unit.
Discounts Available
Volume Discounts
Queen’s Executive Education is pleased to offer a 15% discount for organizations that pre-pay for five or more seats on any of our programs within a 12-month period. Check your eligibility to receive a volume discount
Registered Charities
Queen’s Executive Education is pleased to offer a limited number of discounted seats in every program to employees of Canadian registered charities. Check your eligibility to receive a registered charity discount
A Recognized Symbol of Excellence
Participants who complete the program earn the The Art of Competitive Strategy - Virtual digital badge credential.
Personal Benefits
- Skills for interpreting rivals’ strategies
- Skills and AI tools for analyzing relative competitive positioning
- Skills for creating unique strategic positions
- Skills for defending your organization’s unique strategic positioning
Organizational Benefits
- Equip managers and leaders to better understand rival organization’s strategies
- Develop unique strategic positioning vis-à-vis rivals in all market segments
- Ensure that your organization’s strategy is communicated clearly to provide guidance for all lower-level decisions
- Defend against rivals’ efforts to erode your organization’s strategic position
Program content
This program will help participants develop practical skills for deciphering rival strategies and effectively positioning their organizations vis-à-vis rivals.
The program will focus on the following topics:
Module 1
- Session 1: Decoding your rival’s strategy
- Session 2: Strategically positioning your organization relative to rivals
Module 2
- Session 3: Inventing unique strategic positions
- Session 4: Protecting your strategic positioning with network effects
Dynamic Virtual Classroom
Participate in the program from anywhere. Our online learning platform combines live, interactive video instruction with breakout sessions, panel discussions, and expert Q&A.
Our learning platform is fully encrypted, allowing you to connect securely from home, office or anywhere in between.
Virtual programs are designed to fit within your schedule, allowing you to learn new skills and immediately put them to work.
Please note: Our Executive Education Virtual Classroom leverages Zoom for content delivery and participation collaboration. Please consult with your IT administrator if you have any concerns about platform access or setup requirements.Session Leaders
Session leaders include senior professors from Smith School of Business and knowledgeable experts from industry. These outstanding teachers are constantly in touch with today's business world through real-world business experience, Board memberships and their own consulting practices.
Goce Andrevski is an Associate Professor and Distinguished Faculty Fellow of Strategy at Smith School of Business, Queen's University, Canada. He earned his Ph.D. from the University of Kentucky and teaches courses in competitive strategy, dynamic strategy execution, and business and corporate strategy across undergraduate, graduate, and MBA programs.
His research focuses on competitive strategy, competitive dynamics, alliance networks, and diversity management. Goce’s work has been published in leading academic journals, including the Academy of Management Review, Information Systems Research, Journal of Management, Journal of Personality, Journal of Business Research, and Strategic Organization.
Goce has received numerous accolades for his teaching and research, including the 2008 Provost’s Outstanding Teaching Award (University of Kentucky), the 2023 Distinguished Teaching Fellowship (Queen’s University), the 2009 Best Doctoral Student Paper Award (Academy of Management), the 2010 Best Published Paper Award (Information Systems Research), the 2011 Dorothy Harlow Best Paper Award (Academy of Management), the 2022 Best Paper Prize for Advances in Strategic Management (British Academy of Management), and the 2022 Best Proposal Finalist (Strategic Management Society). His research has also been supported by SSHRC grants from the Government of Canada, totaling $431,721.
In addition to his academic achievements, Goce has extensive consulting experience in business strategy and public policy. He regularly advises executives from diverse sectors, including the automotive industry, professional sports organizations, and government institutions. His expertise helps leaders address complex strategic challenges, enhance organizational performance, and develop innovative solutions to policy-related and business issues.
Upcoming Sessions
Get Notified of Upcoming Sessions
Sign up to be notified when new dates are posted.