Inside Marketing Measurement at Google

The way we measure marketing success is changing fast, accelerating both how we gather insights and how quickly we can put them into practice. In this session, Diljot will discuss how measurement decisions get made inside major organizations, focusing on what to measure, what results to trust, and how the field is evolving. She will also speak about her career journey with a Q&A to follow.

Event Details

• Tuesday, August 11, 2026
• 4:00 pm – 5:00 pm ET
• SmithToronto, Classroom 174
• Snacks & refreshments provided

Keynote Speaker

With a decade of experience across startups, agencies, retail and big tech, Diljot is a dynamic data and analytics leader. As a Measurement Lead at Google, Diljot Chhina drives innovation by scaling experimentation products for top clients in retail, telecom and banking. She leads omnichannel, offline sales attribution, and incrementality measurement initiatives for Google's Large Customer Sales Division in Canada.