Pricing in the Age of AI

Join us for the launch of Pricing in the Age of AI by Maxime Cohen.

AI is transforming pricing decisions, and with it comes a new set of opportunities, challenges and risks. Pricing in the Age of AI traces the evolution of pricing from traditional approaches to today's AI-powered strategies, showing how big data, machine learning and generative AI are reshaping the way organizations set prices. Pricing decisions can now be adjusted in real time, personalized to individual consumers, and optimized at a scale never before possible. Drawing on the behavioural principles underlying modern pricing, Maxime explores how AI enables managers to automate and enhance pricing decisions, while confronting the ethical, legal and societal challenges these innovations raise, including concerns around competition, consumer protection and discrimination. Ultimately, the book argues that AI isn't just changing how prices are set, but redefining the role of pricing itself, calling on organizations to balance profitability, fairness and consumer trust. Come hear it from the author himself.