Social+Media
Firms’ ESG Social Posts Fall on Deaf Ears
If corporate communicators believe their digital media messaging is moving markets, they should think again
Fake News Gives Brands a Real Headache
In the rush to capture eyeballs online, firms are inadvertently feeding the misinformation monster
Sniffing Out Tweets that Fail the Green Smell Test
A linguistic-based tool explores the financial cost of using social media for greenwashing
Want to Change COVID-19 Behaviours? Try a Loyalty App
Public health officials have been slow to leverage the behavioural insights well known to marketers
Lightweight Digital Tech Can Do Heavy Lifting When Disaster Strikes
Social media, mobile apps, analytics and cloud computing prove their worth at each phase of a pandemic response
In Search of Advertising’s Multimedia Sweet Spot
Low-budget media channels have a surprising way of boosting the effectiveness of big-ticket TV placements
Hashtag Stock Market Boost
Twitter is a powerful investor relations tool for public firms, and levels the playing field for the small fry
Beyond Hashtags: Tweeting Innovation
Research reveals the best tactics for entrepreneurs to spread word of mouth via Twitter
When Disgruntled Consumers Hold Their Tongue
Why doesn’t negative word of mouth happen more often? Because we often feel we’re part of the problem
Lean Marketing vs. Agency Bloat
Ken Wong on new strains in the client-agency marketing relationship
Jumping the Market Fences
Retail sales may send consumers to their happy places yet they are increasingly wise to the marketer’s ways
Community-Driven Distribution Models
How a network of value can challenge traditional linear distribution