Pricing
Why We Are Triggered by Dynamic Pricing
Consumers can’t help but take it personally when “flexible” prices seem unfair
When Analytics Gets Personal
How to reap the benefits, and mitigate the risks, of prescriptive analytics
Why Do Companies Collude?
From asphalt cartels to bread-price fixing, the temptation to work together to pad profits is surprisingly strong
When Is Free Shipping a Losing Strategy?
People love free delivery. But here’s why firms should find more profitable ways to juice sales