Analytics

The Upside of Employee Surveillance
Tracking people at work doesn't have to be creepy or demoralizing. Letting workers also surveil managers can be empowering for everyone

How to Build a Better Chatbot
If you do nothing else, focus on building trust through intentional design
How AI Can Help Make Wind Energy a Breeze
Wind turbines are expensive to build and maintain. Advanced technology can boost efficiency and ROI
What Does It Take to Make Good Decisions?
Leaders often struggle with the hard choices before them. A well-defined process can put them on the right path
Eight Books to Read This Summer
Smith School of Business professors offer up some of their favourite reads for the cottage (or anywhere else)
Fake News Gives Brands a Real Headache
In the rush to capture eyeballs online, firms are inadvertently feeding the misinformation monster
How to Stop Drowning in Data
Renowned pollster Nik Nanos shares how business leaders can draw insight out of information
What Car Loans Can Teach Us About AI
Research on car dealerships shows how artificial intelligence can boost profits and help more people get a car
Selling to the Subconscious
Neuromarketers make the case for brain scans and other biometrics in the marketing tool box
The AI Colleague
Say hello to the newest member of your team: Cathy Cobot. And goodbye to predictable team dynamics
Legal Disruptors
AI has the potential to take over almost half of the work in law firms and to give individuals and small businesses easier and less expensive access to pricey legal services
Marketing Unbound
Generative AI is getting so good that the human touch in marketing may be a thing of the past