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Improving The Odds For Your Startup

A guide to entrepreneurial success

It's a fact that almost 70% of new businesses in Canada fail. A great idea is certainly an important early ingredient, but even the best concept can fall apart if a company's founders make poor decisions.

On June 18th, join Professor Elspeth Murray for a free webinar, focused on setting the stage for success with your new venture. In particular, she will focus on the five most critical decisions you'll ever make as an entrepreneur.

Watch the session to gain insight into:

  • Building your team
  • Bringing on investors
  • Creating an advisory board
  • Setting up your capital structure
  • Defining your strategy

Session Leader

Dr. Elspeth Murray

Associate Professor, Director of the Centre for Entrepreneurship, Innovation & Social Impact & CIBC Fellow in Entrepreneurship

Elspeth Murray is an Associate Professor, Director of the Centre for Entrepreneurship, Innovation & Social Impact & CIBC Fellow in Entrepreneurship at Smith School of Business with expertise in strategy, the management of change and entrepreneurship. She is the co-author of the bestselling book Fast Forward: Organizational Change in 100 Days, with Peter Richardson. She advises a number of tech companies and is working on a number of digital transformation projects focused on creating an analytics culture. Prior to joining Smith, she worked for several firms including IBM and Canadian Tire.