Getting Real Value from AI
Why most organizations fall short
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Your team is using AI every day. But is it producing real value or just more activity?
If you’re wondering, you are not alone. In a recent KPMG survey, 93 per cent of Canadian organizations said they are using AI in some form, but only 2 per cent reported seeing a return on it.
AI expert Stephen Thomas will explore why so many AI initiatives fail to deliver meaningful results and will reveal what successful organizations are doing differently. This Queen’s Executive Education webinar is co-presented with Smith Business Insight and will be moderated by Laurence Ashworth.
You'll gain:
- A clearer understanding of where AI delivers genuine business value
- Insight into the common barriers that prevent organizations from realizing returns
- Practical strategies for applying AI more effectively in your own work and across your team
Whether your organization is just beginning its AI journey or looking to generate greater impact from existing investments, this session will provide practical insights to help you turn AI adoption into real organizational value.
Session Participants
Dr. Stephen Thomas
A recognized expert on AI and analytics, Stephen Thomas teaches on natural language processing, machine learning, database design, big data and mathematical analysis. His research has been published in prestigious technology journals. He holds a doctorate in computer science and consults with companies in the areas of AI, big data and text analytics.
Dr. Laurence Ashworth
Laurence Ashworth is Chair of Queen's Executive Education, Professor & Distinguished Faculty Fellow of Marketing at Smith School of Business, and Network Leader for the National Council for Marketing and Public Affairs Executives. His research explores the social and emotional drivers of consumer decision-making and has been published in leading marketing journals. A sought-after media commentator, his insights have appeared in outlets including The New York Times, The Globe and Mail, Psychology Today, and CBC.