The Power of Trust
Discover the keys to earning and maintaining trust in today’s marketplace
In today’s rapidly evolving and complex world, trust is the constant every organization needs to succeed. Companies, governments, non-profits and charities that foster transparency, consistency and accountability are more likely to build lasting relationships with consumers, customers and partners. They are also more resilient when challenges arise.
But what is trust? And how can your organization earn and maintain it in a constantly shifting marketplace?
In this session, led by Josh Cobden, executive vice-president at Proof Strategies, and Nathan Huculak, chief communications officer for the Canadian Red Cross, you’ll discover key elements to establishing trust, identifying gaps and creating a plan to sustain and grow strong customer relationships.
This session features evidence and insights from nine years of Proof Strategies’ CanTrust Index, a leading source of research and understanding of trust in Canada.
Participants will learn:
- Key actions that drive trust
- The most trusted voices and how to harness them
- How to develop trust literacy in your organization
- Reasons why organizations lose trust
- The role of leadership in building and maintaining trust
- Best practices for long-term trust-building
This webinar will be of interest to anyone leading or working on an organization’s marketing, customer relations, communications or strategy, or who wants to strengthen their organization’s trustworthiness and build loyalty.
This webinar was recorded live on Wednesday, November 13 at 1 p.m. (ET) and was presented by Smith Business Insight and Queen’s Executive Education.
Session Participants
Josh Cobden
Josh Cobden is a communications veteran with nearly three decades of consulting experience supporting some of the world’s leading organizations and brands. He brings a wide range of experience and expertise to clients in the areas of crisis planning and management, corporate communications, stakeholder relations and reputation and profile building. Josh has been a guest speaker at numerous universities and colleges and is a frequent commentator on matters related to trust and reputation.
Nathan Huculak
Nathan Huculak has served as the chief communications officer for the Canadian Red Cross since 2018. He leads communications to enhance the organization's reputation and support its strategic priorities. Under his guidance, the Red Cross has advanced internal communications, increased impact in media relations and digital media, and established an international communications delegate program for emergencies. Nathan has responded to major crises, including the Covid-19 pandemic and natural disasters throughout Canada and around the world. Nathan is currently advancing the understanding of trust within the Red Cross and engaging with the challenges of misinformation and disinformation in the humanitarian space.
Andrea Lee
Andrea Lee is an award-winning PR professional and former journalist with two decades’ experience in strategy and storytelling. Currently, she is the Vice President, Earned Media at Proof Strategies, a strategic communications firm that builds brands and reputations by building trust. In her role, she helps develop editorial and earned media, develops thought leadership and executive communications, and leads media training and presentation coaching for clients across the agency. Previously, Andrea spent 15 years as a journalist in Canada and the U.S.