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Provoke! How Leaders Can Shape the Future

A discussion with bestselling business author Steve Goldbach

The world is getting harder to predict. While uncertainty has always been with us, it has snapped into focus with the pandemic and the impact of technological advances.

Human beings are naturally wired to take a “wait and see” approach to manage uncertainty, but it is the exact opposite of this instinct that is needed to thrive in an uncertain future.

The best leaders don’t wait for the future to arrive, they provoke it.

This 60-minute webinar explores why and how people act tentatively in the face of uncertainty and the tools we need to do things differently. Featuring Steve Goldbach, chief strategy officer at Deloitte and co-author of the Wall Street Journal bestseller Provoke: How Leaders Shape the Future by Overcoming Fatal Human Flaws. Hosted by innovation expert, TEDx and TEC speaker Nilufer Erdebil.

Attendees explore:

  • How humanity’s “fatal flaws,” rooted in behavioural economics, lead to biases and hinder action
  • Why leaders—in the face of new data—tend to miss, deny, overanalyze and/or respond meekly to trends
  • How to move beyond fatal flaws via a "path of provocation"
  • How to drive desired outcomes or adapt a business model to face a likely future

This webinar was recoded live on Wednesday, February 2, 2022.

Session Participants

Steven Goldbach

Chief Strategy Officer, Deloitte US Partnership

Steven Goldbach is a globally recognized strategist, author and thought leader. Steve serves the Deloitte US Partnership as its Chief Strategy Officer. Prior to joining Deloitte, Steve was a Partner at Monitor Group and head of its New York Office and head of strategy at Forbes. Steve helps executives and their teams transform their organizations by making challenging and pragmatic strategy choices in the face of uncertainty. He focuses his work on clients and industries undergoing large scale transformation. Steve helps companies combine rigor and creativity to create their own future.

Steve has co-authored two bestselling books – Detonate: Why – and how – corporations must blow up best practices (and bring a beginner’s mind) to survive (Wiley, 2018), and Provoke: How leaders shape the future by overcoming fatal human flaws (Wiley, 2021). Thinkers50 has nominated Steve as a finalist for the 2019 Distinguished Achievement Award in Strategy and in 2021 for the Distinguished Leadership Award. Steve holds degrees from Queen’s University at Kingston, where he serves on the Global Advisory Board of its Smith School of Business, and Columbia Business School. He and his wife live in Manhattan with their young daughter.

Nilufer Erdebil

Founder and CEO, Spring2 Innovation
Nilufer Erdebil is an award-winning design thinking and innovation expert and a TEDx and TEC speaker. For over twenty years she has been a catalyst for innovation. She has worked extensively with public and private sector organizations to drive strategy, facilitate change and introduce new products and services. Her experience working within different fields including telecommunications, application development, program management and IT management give her a deep understanding of the business challenges today’s organizations are faced with.