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Problem Solving with Design Thinking

How to tap into your team’s creative potential to deliver solutions

It has been said that creativity is intelligence having fun. Design thinking is a problem-solving process that best captures this spirit. It is a human-centred and prototyping-based methodology that helps individuals and teams solve customer problems. The result is better products or services for customers and smarter internal processes for organizations. 

How exactly does design thinking work? And how can you incorporate design thinking into your business? 

Watch this Smith Business Insight and Queen’s Executive Education webinar. Led by Salman Mufti, associate professor at Smith School of Business and an expert on strategic decision-making and digital transformation, you’ll gain a better understanding of design thinking and how it can help individuals, teams and organizations everywhere find solutions and succeed. 

You will learn: 

  • Key concepts of design thinking
  • How to better understand your customer’s or user’s problems
  • How to quickly generate creative yet feasible solutions
  • Practical ways to incorporate design thinking into your work 

This session will be of special interest to leaders and managers dealing with change, or anyone who realizes that conventional thinking and traditional solutions fall short of meeting the changing needs of today’s organizations.

Session Leader

Dr. Salman Mufti

Associate Professor

Salman Mufti is an associate professor of management information systems at Smith School of Business. His teaching and research specialize in the areas of managerial decision-making and information technology strategy. He has been a visiting faculty member at business schools in North America, Europe and Asia. Before joining Smith in 1997, he spent twelve years as a manager and consultant working with organizations in the private and public sectors. He continues to advise senior managers in corporations and the government, and he is a regular speaker at corporate conferences and on executive education programs.