Built to Innovate: Learn new ways to nurture a firm-wide innovation culture
Explore practical frameworks and real-world examples to move from ideas to impact
Innovation is no longer confined to R&D departments or isolated brainstorming sessions. In today’s fast-moving economy, organizations must embed innovation into their core operations to stay competitive and create lasting value.
Led by experts Kathryn Brohman and Elspeth Murray of Smith's Innovation Suite programs, explore how your company can shift from traditional innovation models to new approaches that emphasize execution, adaptability and continuous iteration.
Participants will explore:
- How artificial intelligence is accelerating insights, scaling solutions and reshaping customer experiences
- The risks of over-reliance on AI and the importance of responsible use and discernment
- Strategies for breaking down silos and fostering cross-functional collaboration
- The role of situational leadership in scaling innovation across teams
- How to build a corporate culture that embraces rapid change while delivering measurable results
This webinar is ideal for business leaders, product managers, innovation strategists and engaged team members looking to reframe how their organizations approach innovation. If you’re involved in driving change, developing new products or leading transformation, this session will offer practical frameworks and real-world examples to help you move from ideas to impact.
This webinar was recorded live on Tuesday, October 14 at 12 pm and was presented by Smith Business Insight and Smith's Innovation Suite.
Session Participants
Dr. Kathryn Brohman
Kathryn Brohman is an associate professor at Smith School of Business and an expert on digital transformation and strategy execution. She has co-authored several books including, SHIFT: A New Mindset for Sustainable Execution, which presents results from her work with over 750 organizations and tackles the classic tension between innovation and operational practices within organizations. She has pioneered programs in strategy execution and digital transformation across MBA, Professional Master’s, and Executive programs.
Dr. Elspeth Murray
Elspeth Murray is an associate professor, director of the Centre for Entrepreneurship, Innovation & Social Impact and CIBC Fellow in Entrepreneurship at Smith School of Business, with expertise in strategy, the management of change and entrepreneurship. She is the co-author of the bestselling book Fast Forward: Organizational Change in 100 Days, with Peter Richardson. She advises a number of tech companies and is working on digital transformation projects focused on creating an analytics culture. Prior to joining Smith, she worked for several firms including IBM and Canadian Tire.