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Thought-provoking ideas and cutting-edge research
from Smith School of Business

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Marketing

How AI is Upending Digital Marketing

As technology accelerates and consumer expectations evolve, marketers must proceed with both caution and innovation

Editor’s Picks

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1

When AI Goes Ape

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2

Have Employers Hijacked Mindfulness?

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3

Why Age Diversity Never Grows Old

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4

What Happens When People Feel Confident About Money

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Latest Insights

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Strategy

What Is Geoeconomics?

The return to a time when economic tools are wielded for political power

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Finance

When Narcissism is a CEO’s Kryptonite

Executives dealing in insider trading can be undone by their inflated ego

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Leadership

Smart Reads for Sunny Days

Discover what Dean Lynnette Purda is reading this summer

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Marketing

Where “Brand Canada” Stands in the Tariff Era

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Social Impact

Patient Capital Is Abandoning Polluters

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Marketing

Ignore Consumer Activists At Your Peril

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Leadership

What Employers Owe Grieving Employees

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Analytics-AI

Is Data The Answer To Rail’s Big Fail?

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Marketing

Why Some Retailers Opt Out Of Customer Reviews

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Leadership

How Vocal Pitch Sells the Self

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Social Impact

House Sellers Take Their Green Label to the Bank

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Smith School of Business

At Smith School of Business, we anticipate the rapidly
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Video Insights

What Video Games Can Teach Business Leaders

Finance, Banking, Climate Change

Climate-Risk and Financial Stability

Ceren Kolsarici, Director of the Scotiabank Centre for Customer Analytics and Associate Professor & Ian R. Friendly Fellow of Marketing

The Power of AI for Good

David Detomasi, Professor & Distinguished Teaching Fellow of International Business

Globalization: Benefits, Backlash and What’s Next

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Smith Business Insight Podcast

Get ready to rethink what you know about business. Professors, researchers and experts from Smith School of Business at Queen’s University bring you a blend of evidence-based opinions and insightful discussions, exploring the depths of commerce and beyond.

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Insight Topics

The Art of Marketing
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The Art of Marketing

At its root, the art of marketing is a lot about shaping perception, building trust and managing relationships.

Are You a Good Decision Maker?
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Are You a Good Decision Maker?

Become a better, more confident decision maker at work.

Career Builder
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Career Builder

Do people know why you’re fabulous to work with? Are your skills and special attributes clearly highlighted on your LinkedIn profile where employers, clients and colleagues can find them? Many of us are proud of our abilities but struggle to tell our story.