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Program Formats

The MMA is available in two formats, allowing you to advance your career in a way that aligns with your learning style, location and schedule. We've broken down the key factors, to help you choose the format that's right for you.

Prefer to discuss your options? Introduce yourself to get personalized advice.

How do you like to learn?

Smith Toronto classroom MMA - Toronto
In-Person Classroom

Classes are scheduled one evening per week and one day every other weekend at SmithToronto, our 25,000 square foot teaching and learning facility. Conveniently located in downtown Toronto, SmithToronto features classrooms, Boardroom Learning Centres, dedicated meeting and study rooms, and stunning 360-degree city views.

Smith remote learning facility MMA - Blended
Blended Learning

A combination of self-paced online learning and live online classes with faculty and classmates. A third of the program will be asynchronous learning allowing you to learn at your pace and revisit material; fitting studying into your schedule however you’d like. This will be balanced with scheduled synchronous evening and weekend classes.

MMA - Blended

Would you like to do a
capstone project?

An optional element of the program, only available in the MMA Blended format (additional fees apply). Choose a project focus — such as a new business opportunity, using analytics to recreate a marketing function, or uncovering new products or services hidden in consumer trends. Then apply material covered during the program to solve your specific need.

MMA - Blended

Interested in international study trips?

These two optional international study trips are only available in the MMA Blended format (additional fees apply) and are delivered in partnership with Smith’s international business school partners. Students may choose to attend either one, or both.

San Francisco
San Francisco, California — April, 2022

A hotbed of innovation and gateway to Silicon Valley, home to more than 35 Fortune 1000 companies. Its extraordinary concentration of high tech, innovation, and venture capital investment activity makes it an ideal location to explore the cutting edge of data analytics application. The schedule will include company visits, local business networking events, and tours.

Tallinn, Estonia
Tallinn, Estonia — October, 2022

Learn at the heart of the world's first "digital republic". Beyond the Estonian capital's historic architecture and cobblestone streets lies a glimpse of the full potential of a data-driven future: virtual government, blockchain security, Level 3 autonomous vehicles, smart infrastructure and more. This session will include company visits, networking events, special speakers and local tours.

(Location subject to change)

Compare Formats

Download Format Comparison

Ready to apply?

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Or Introduce yourself to get personalized advice.

Gary Kearns

“Companies are competing based on analytics. They’re competing based on how they can use analytics to drive key elements of their business – how they acquire customers, how they retain them, and how they drive loyalty. Analytics helps companies understand how to better run their business.”

Gary Kearns / President & CEO, Growth Analytics LLC.

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