Biography
As a consumer behaviour researcher, Tara's work centers on employing behavioural science and experimental methods to explore questions that foster prosocial behaviour and enhance consumer well-being. She is interested in doing research that helps consumers make better decisions for themselves, as well as society more broadly.Educational Background
- Bachelor of Commerce – Queen’s University
- Msc. Management – Smith School of Business
Awards & Honours
- Elizabeth Neave Fellowship
- Agnes Benidickson Tricolour Award
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