Hong Thuy Linh Hoang

Biography

Hong Thuy Linh's research examines AI and GenAI in marketing, Advertisement Effectiveness, Visual and Text Analytics, Health communication, AI for Good, Marketing for a better world.

Educational Background

• PhD Candidate | Marketing Analytics, Smith School of Business, Queen's University, 2025 – 2030
• Master of Management Analytics | Smith School of Business, Queen’s University, 2024 - 2025
• Masters of Business Administration | Marketing Research stream, University of New Brunswick, Saint John, 2020 - 2021
• Bachelor of Business Management | Major in Marketing, University of Queensland, Australia, 2007 - 2010

Published Papers

• Tasleem, N., Hoang, L., Chenmeyer, A., Salameh, M., Belimova, T., & Chandhok, A. (2025). Optimization of medical radiation technologist schedules using advanced analytical tools. Journal of Medical Imaging and Radiation Sciences, 56(5), 102000.
• Eslami, H., Linh, H., & Rod, M. (Completed working paper). Benefit or Barrier? Trust in Government Covid-19 Communications and Public Compliance Behavior in Canada. [Target journal: TBD].

Awards & Honours

• Top Student Award from Master of Management Analytics, Smith School of Business, Queen’s University