Biography
My research program consists of two primary areas of interest in the domain of Consumer Culture Theory. First, I research collective consumption practices, and how consumers respond and adapt when disruptions impact how they can engage in their consumption activities. Second, I research the sociocultural aspects of branding and brand communities.Educational Background
- M.Sc. Marketing, Edwards School of Business, University of Saskatchewan, 2017
- B.Comm. Marketing, Edwards School of Business, University of Saskatchewan, 2014
Conferences & Presentations
- Slobodzian, A. D., & Thomas, T. C. (2023). Flipping the Script: Understanding Marketplace Dynamics through Ritual Control, 54th Annual Conference of the Association for Consumer Research (ACR), Seattle, WA, October 27, 2023 (Special Session).
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