Sales

Eight Books to Read This Summer
Smith School of Business professors offer up some of their favourite reads for the cottage (or anywhere else)

How to Boost Sales by Cutting Complexity
Adapt your sales strategies to help customers accelerate through the buying process
How to Set the Table for Enterprise Sales Success
Never underestimate the value of hard-won research
Research Brief: Happy Workers, Happy Customers
How widely job satisfaction is shared across a business unit is a key factor in understanding employee productivity
Nudging Sales into the AI Revolution
With the automation of many sales tasks, salespeople will need to focus on their own killer app - building relationships
High-Growth Marketing: All Hands On Deck
For tech firms looking to scale at warp speed, marketers must get engineers and salespeople on the same page
Consulting Edge: How Sales Management Training is a Difference Maker
How insights from behavioural economics can help solve thorny social issues
Willy Loman Doesn’t Live Here Anymore
Thanks to technology and more open-ended customer relationships, a career in sales has a whole new look
The Shape of Sales to Come
Canada's sales executives search for winning ways to attract savvy customers and manage a new generation of sales pros
Creating Value and Satisfying Customers
The latest insights from consumer psychology