Retail
The Untapped Potential of Customer Loyalty Plans
Retailers are leaving value on the table. Here’s how they can get – and deliver – more with their customer incentive programs
The Business of Family
Explore why some family businesses endure while others fizzle out
Why Are Some Family Businesses Built to Last?
The dynamics that make family businesses flourish go much deeper than a certain hot drama on TV
Why Do Companies Collude?
From asphalt cartels to bread-price fixing, the temptation to work together to pad profits is surprisingly strong
To Mask or Not to Mask?
Pandemic restrictions are coming down. Now comes the hard part for businesses
Two Years Later, It's Still About the Customer
What did the pandemic teach us? Understand your customer and be flexible. That way, you’re always ready for what’s next
Do "Under New Management" Signs Really Work?
Reminding customers of an ownership change is an old retail standard. But researchers wondered about its effectiveness
Lessons From Year One of the Pandemic
Smart businesses used the last year to innovate and improve. They shouldn’t stop now
The Trouble With Online Shopping Returns
E-commerce returns cost retailers a bundle. Plus they’re bad for the environment. But analytics can help
When Normal is No Longer An Option
What if you knew the pandemic was coming? What would you have done differently in your business?
Are You Ready to Emerge from the Crisis?
Now’s the time to begin work on your company’s reset strategy, and find opportunity
Marketing in the age of coronavirus. What comes next?
Never before have we seen such a sudden and collective impact on consumers, their psyche, buying patterns and actions