The Rule of One: How to Accelerate Your Firm’s Global Growth Now
Learn to assess and capitalize on opportunities in overseas markets
The business landscape that Canadian firms have known and relied upon for decades is changing rapidly and creating significant uncertainty. Canadian firms of all shapes and sizes need to move quickly and manage the increased uncertainty by taking steps to diversify their firms—enhancing their international presence and growing both their global base of customers and their supply chains.
Fortunately, Canada’s brand name in product and service markets worldwide is already strong. Canada has also signed onto free trade deals that have opened the door to substantial growth opportunities for Canadian firms in countries around the world.
Guided by global business strategy professor Michael Sartor, you’ll be introduced to the Rule of One and dive into the key questions that you need to answer to chart a course for your organization’s growth into new foreign markets.
Participants will explore:
- Entry strategies: exporting, franchising, licensing, joint ventures, direct investment
- Timing: when to make your move and why it matters
- Location choice: what leaders need to know before choosing where to grow next
- Cultural and institutional differences: what to consider in foreign markets
Designed for immediate application, this webinar will position you to take the lead in your firm’s exploration of new international markets. You’ll walk away well-equipped to start shaping your firm’s global future.
This webinar was recorded live on Thursday, October 23 at 1 pm and was presented by Smith Business Insight and Queen's Executive Education.
Session Participants
Dr. Michael Sartor
Michael Sartor is an associate professor and Distinguished Research & Teaching Fellow of International Business at Smith School of Business. His research focuses on the strategies and performance of firms that expand into foreign markets, and he teaches courses in global business strategy and strategic international entrepreneurship. He has been working in the classroom with business executives for more than a decade in Smith’s Executive MBA programs and has ten years of experience working in executive and corporate legal counsel capacities for publicly-traded and privately-held enterprises in the telecom and consumer packaged goods industries. Having been employed as an executive in the foreign subsidiary operations of a NASDAQ-listed company, he is intimately familiar with the opportunities and challenges that firms encounter in foreign markets. Michael routinely consults and advises owners, executives and managers in firms that range in scale from new ventures to multinational corporations.
Aziz Garuba
Aziz is a seasoned finance and strategy professional, a diversity and inclusion advocate, a podcaster, speaker and facilitator with over 15 years of experience driving change and delivering improvements to business performance. Aziz is currently the Chief Commercial Officer for MortgageMarket, a South African fintech company democratizing access to home loans through best-in-class technology. He is the co-founder of BlackTies, and the producer and host of the podcast Made to Lead, a show that highlights Black excellence and leadership through thought-provoking success stories of amazing professionals and entrepreneurs of African descent who are leading in various industries. Aziz holds an MBA from Smith School of Business at Queen’s University. He is a Chartered Professional Accountant (CPA, CMA) and a Certified Fraud Examiner (CFE). He is also a 2019 CPA Ontario Emerging Leaders Award recipient.