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Analytics-AI Section

AI Does (Not) Matter

What Leaders Do That Technology Can’t

Technology, AI included, is not by itself the differentiator for competitive advantage. What matters is the ability to imagine what technology makes possible and orchestrate the change needed to get there. And that is a leadership challenge of the digital era. In fact, BCG found that 70 percent of digital transformations fall short of their goals. 

This webinar is about shifting from simply managing technology adoption to leading continuous digital change.

This session features Kathryn Brohman and Abayomi Baiyere of Smith School of Business, and is moderated by Laurence Ashworth, Chair of Queen's Executive Education.

You’ll learn: 

  • Why organizations with the same technology get very different results
  • How leaders can see the opportunities that familiar assumptions keep hidden
  • A five-question framework for orchestrating change
  • How your organization can stay stable and agile at the same time as AI speeds things up

This session is for managers and senior leaders on either side of the business and technology divide. If you can, bring a colleague from the other side.

This webinar was recorded live on Tuesday, October 27 at 12 pm and was presented by Smith Business Insight and Queen's Executive Education.

Session Participants

Dr. Kathryn Brohman

Program Director of the Master of Digital Product Management—a Smith Innovation Suite program, and Associate Professor & E. Marie Shantz Fellow of Digital Technology
Kathryn Brohman is an expert on digital transformation and strategy execution. She has co-authored several books including, SHIFT: A New Mindset for Sustainable Execution, which presents results from her work with over 750 organizations. She has pioneered programs in strategy execution and digital transformation across MBA, Professional Master’s, and teaches programs on digital transformation and strategy at Queen’s Executive Education.

Abayomi Baiyere

Associate Professor & Distinguished Research Fellow of Digital Technology
A leader in his field, Abayomi Baiyere teaches digital transformation and leadership across professional master's and PhD programs at Smith and holds affiliation with the Digitalization Department of Copenhagen Business School and the University of Turku. He has also been a Research Affiliate at MIT Sloan Center for Information Systems Research. Before joining academia, he worked for companies such as SAP, ABN AMRO (Dialogues Incubator), and as an entrepreneur. His research looks at the choices that turn new digital capabilities into real business change. He teaches programs on AI and digital transformation at Queen’s Executive Education. 

Dr. Laurence Ashworth

Chair of Queen's Executive Education, Professor & Distinguished Faculty Fellow of Marketing

Laurence Ashworth is Chair, Queen’s Executive Education. He was formerly Associate Dean, Research at Smith School of Business and is a faculty member in the Marketing area. He teaches in the undergraduate, MBA, and MSc/PhD program, and his research examines the role of social and emotional factors in consumer judgment and decision making.

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