Leading Through Uncertainty: How to Choose Your Project Playbook in the Age of AI
As AI rapidly reshapes how products are imagined, built, and delivered, are the project management approaches we’ve relied on still fit for purpose?
Join us for the next session in the MDPM Subject Matter Expert (SME) Webinar Series where we’re exploring each of the six areas of expertise developed in the Master of Digital Product Management.
In this project management focused session, Dr. Kathryn Brohman, MDPM Academic Co-Director and Associate Professor at Smith School of Business, will be joined by industry experts and current MDPM Students Venessa Gomes (Senior Scrum Master, Motorola), and Ashutosh Pandey (Senior Digital Communications Specialist, Agnico Eagle Mines Ltd.), for a practical conversation about how product leaders can choose and adapt their project management approach in the face of uncertainty.
The conversation will explore:
- How agile and traditional approaches can be adapted for AI product development
- When to embrace flexibility—and when structure, governance, and discipline matter most
- How teams can navigate uncertainty, risk, and the rapid pace of change inherent in AI initiatives
- How to align cross-functional teams and stakeholders across the AI product lifecycle
- How AI is transforming the role of the product manager—and the way products are brought to market
- How product leaders can choose the right approach for the context, rather than relying on a single project management playbook
And ultimately, a bigger question: As AI changes the nature of product development, do we need to rethink how we manage the work—or simply become better at choosing the right tools for the situation?
The discussion will bring together perspectives from academia and industry, followed by a live Q&A.
- Presenter:
Dr. Kathryn Brohman
, Venessa Gomes
, Ashutosh Pandey
- Date:
October 29, 2026
- Time:
1:00 PM EDT
- Length: 60 minutes
- Price: Complimentary