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Article
Assemble the AI Dream Team
Managers need to build a team with overlapping skill sets to make an analytics-AI strategy work. Hint: you can't just hire data scientists. Find out who you need on your team.
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Article
Advertising's Multimedia
Sweet Spot
Even though we are well into the age of analytics, marketers still tend to base their campaigns on convenient data points and raw instinct. Discover a surprising way to boost campaign effectiveness.
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Harness the Potential
of Artificial Intelligence
Article
How One Mega-Mall Finds Its Big Data Edge
Graduate students at Smith School of Business glean traffic patterns from Toronto’s Yorkdale Shopping Centre visitor data to build powerful analytics models, including how to predict when a shopper is about to leave a mall.
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Article
5 Enablers of
Data-Driven Organizations
How can you make better business decisions using available tools and analytics? Identify the building blocks you need to put in place to fulfill the analytics promise.
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Opinion
The AI Perfect Storm
Artificial intelligence creates problems, but it’s packed with promise. AI prompts reinvention, reinvention takes time, and reinvention success is uncertain. It’s a gut-check moment for strategists and leaders alike.
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