Term Adjunct

MMAI 831 - AI in Marketing

A Term Adjunct position is open at the Smith School of Business for an instructor to teach as part of our Master of Management in Artificial Intelligence (MMAI) program.  This program is delivered using a HyFlex model, giving students the flexibility to participate either in person or online. Our Toronto classroom is fully equipped to livestream classes and connect remote learners through Zoom, enabling them to engage in discussions, collaborate with classmates, and participate in classroom activities in real time.  

The instructor will require knowledge and experience in leveraging technology to support an organization’s marketing initiatives.  Understanding data, analytics and the implementation of Artificial Intelligence is required. 

Teaching this course includes seven, 4 hour sessions, every Tuesday evening from January 5, 2027 to February 16, 2027 (a total of 28 hours class time). Additional office hours may be held outside of those hours. The successful applicant will be required to teach 100% of one (1) section of MMAI 831 with an anticipated enrollment of approximately 80 students. 

MMAI 831 – AI in Marketing

Artificial intelligence (AI) and machine learning (ML) are transforming modern marketing. This course explores how AI is used in customer acquisition, engagement, and retention, with applications in personalized marketing, content creation, consumer behavior analysis, lead generation, and sales optimization. Students will gain practical experience with key ML methods, including classification, logistic regression, decision trees, neural networks, support vector machines, and non-parametric models, while applying these techniques through hands-on coding in Python using real-world datasets. 

Through case studies and applied projects, students will learn to develop data-driven marketing strategies, make informed decisions in areas such as segmentation, targeting, positioning, forecasting, advertising, and resource allocation, and effectively evaluate and justify their recommendations using appropriate metrics. The course emphasizes the integration of AI-driven insights with human creativity and strategic thinking to create competitive business advantage and stronger customer relationships. 

Schedule: 

Tuesday, January 5, 2027, 5:30pm to 9:30pm

Tuesday, January 12, 2027, 5:30pm to 9:30pm

Tuesday, January 19, 2027, 5:30pm to 9:30pm

Tuesday, January 26, 2027, 5:30pm to 9:30pm

Tuesday, February 2, 2027, 5:30pm to 9:30pm

Tuesday, February 9, 2027, 5:30pm to 9:30pm

Tuesday, February 16, 2027, 5:30pm to 9:30pm

Qualifications

Qualifications include: a Master’s degree or Ph.D., several years of expertise and related professional experience.

Compensation

The salary for a term adjunct teaching one section of a course is $13,856 (excluding vacation pay). This salary is pro-rated based on course credit. 

Smith School of Business

Smith School of Business is one of the world’s premier business schools, with an outstanding reputation for innovation and quality. Our MSc and PhD programs in Management attract highly qualified research-oriented students in many fields of study. Our undergraduate Commerce program has among the highest entrance standards in Canada, and is widely viewed as the country's best undergraduate business program. Queen’s has gained international recognition for its MBA and executive education programs, and is fully accredited by AACSB and EQUIS. The learning environment at Queen’s is supported by outstanding computing, library, and research facilities.

Smith School of Business has a number of established research centres and institutes that support a wide range of research interests, including the Institute for Sustainable Finance, Centre for Entrepreneurship, Innovation and Social Impact, and the Scotiabank Centre for Analytics & AI. It is a part of a world-class ecosystem in Analytics and AI that was awarded the 2020 Informs UPS George D. Smith Prize for Innovation in Higher Education. Smith is a member of the Council of Business & Society, an organization of leading business schools with global reach committed to positively changing the world at the crossroads of business, society, and the planet. We also have substantial ties to industry, government, non-profits, and other higher education institutions, including a large network of industry experts on the Smith Advisory Board, to enhance the impact of research, teaching, and service.

Smith School of Business is committed to cultivating a vibrant, diverse and inclusive academic and work environment rooted in a culture of mutual respect and equity, such that all members of our community feel safe, possess a strong sense of belonging, and are empowered to thrive.

Vaccination Requirements

Prior to May 1, 2022, the University required all students, faculty, staff, and visitors (including contractors) to declare their COVID-19 vaccination status and provide proof that they were fully vaccinated or had an approved accommodation to engage in in-person University activities. These requirements were suspended effective May 1, 2022, but the University may reinstate them at any point.

Equity Statement

The University invites applications from all qualified individuals. Queen’s is strongly committed to employment equity, diversity and inclusion in the workplace and encourages applications from Black, racialized/visible minority and Indigenous people, women, persons with disabilities, and 2SLGBTQ+ persons. In accordance with Canadian immigration requirements, Canadian citizens and permanent residents of Canada will be given priority, including any qualified individuals who have a valid legal work status in Canada. Please indicate in your application if you have a valid legal work status in Canada. Applications from all qualified candidates will be considered in the applicant pool.

In addition, the impact of certain circumstances that may legitimately affect a nominee’s record of research achievement will be given careful consideration when assessing the nominee’s research productivity. Candidates are encouraged to provide any relevant information about their experience and/or career interruptions.

The University will provide support in its recruitment processes to applicants with disabilities, including accommodation that takes into account an applicant’s accessibility needs. If you require accommodation during the interview process, please contact adfaculty@queensu.ca.