AI Does (Not) Matter
What leaders do that technology can’t
Technology, AI included, is not by itself the differentiator for competitive advantage. What matters is the ability to imagine what technology makes possible and orchestrate the change needed to get there. And that is a leadership challenge of the digital era. In fact, BCG found that 70 percent of digital transformations fall short of their goals.
This webinar is about shifting from simply managing technology adoption to leading continuous digital change.
On Tuesday, October 27 at noon (ET), join Queen’s Executive Education and Smith Business Insight for a 45-minute session with Kathryn Brohman and Abayomi Baiyere of Smith School of Business.
Event Details
- Tuesday, October 27
- Noon (ET)
- Zoom
What You'll Learn
- Why organizations with the same technology get very different results
- How leaders can see the opportunities that familiar assumptions keep hidden
- A five-question framework for orchestrating change
- How your organization can stay stable and agile at the same time as AI speeds things up
This session is for managers and senior leaders on either side of the business and technology divide. If you can, bring a colleague from the other side.
About the Speakers

Kathryn Brohman is associate professor, E. Marie Shantz Fellow of Digital Technology, and academic director of Smith’s Master of Digital Product Management. She teaches programs on digital transformation and strategy at Queen’s Executive Education.

Abayomi Baiyere is associate professor and Distinguished Research Fellow of Digital Technology at Smith. His research looks at the choices that turn new digital capabilities into real business change. He teaches programs on AI and digital transformation at Queen’s Executive Education.
Moderator

Laurence Ashworth is Chair, Queen’s Executive Education. He was formerly Associate Dean, Research at Smith School of Business and is a faculty member in the Marketing area. He teaches in the undergraduate, MBA, and MSc/PhD program, and his research examines the role of social and emotional factors in consumer judgment and decision making.
Register to Attend
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