Empirical & Theoretical Symposium for Canadian Marketing Strategy
May 18–19, 2023
The Future of Marketing: AI, Digitalization, Ethics & Privacy
On May 18-19, 2023, more than 60 quantitative marketing faculty and PhD students from all across Canada gathered for the 8th Annual “Empirical and Theoretical Symposium for Canadian Marketing Strategy” at Smith School of Business.
- 60+ Attendees
- 22+ Universities
- 20+ PhD Students
Event Organizers
Best Poster Awards
Sevda Sattari
SFU Beedie School of Business
Iman Sadeghi
Degroote School of Business, McMaster University
Poorya Selkghafari
Lang School of Business and Economics, University of Guelph
With Special Thanks to the
ET 2023 Advisory Board
Dr. Kersi Antia
Professor Emeritus, Western University
Dr. Ceren Kolsarici
Associate Professor & Ian R. Friendly Fellow of Marketing, Queen's University
Dr. Paul Messinger
Associate Professor of Marketing, University of Alberta
Dr. Sourav Ray
Lang Chair in Marketing and Professor, University of Guelph
Dr. David Soberman
Professor of Marketing, Canadian National Chair in Strategic Marketing, University of Toronto
Dr. Demetrios Vakratsas
Professor of Marketing & Associate Dean of Master's Programs, McGill University
Dr. Yanwen Wang
Associate Professor of Marketing & Canadian Research Chair in Marketing Analytics, The University of British Columbia