Harness the Incredible Power of Data

Realizing the promise of data analytics requires businesspeople who can find the opportunity in the numbers. The Master of Management Analytics from Smith School of Business is the essential training for these careers.

Master the essential strategies for applying analytics to business needs. Understand not only how to use data effectively, but how to structure and manage complex projects and lead high-performance teams.

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Program Structure

Take this 12-month program while working. Classes are based at SmithToronto, a dedicated learning facility in downtown Toronto, plus two week-long residential sessions at Smith School of Business’ main campus at Queen’s University in Kingston.

Classes are held one weekday evening per week and a full day on alternating weekends.

Two program starts are available each year — January and May.

Vector Institute

Smith's MMA program is recognized by the Vector Institute for Artificial Intelligence as delivering a curriculum that equips its graduates with the skills and competencies sought by industry. All students are eligible for Vector Institute Scholarships valued at $17,500.

SmithToronto learning facility

Key Features


Skills Coverage

Provides the critical mix of analytics capabilities with strategy and business management expertise in order to lead projects, business units, and organizations.

View the curriculum  


Expert Leadership

Learn from our expert faculty who are some of the best management educators in the world and industry specialists and practitioners who teach from real market experience.

Meet the faculty  


Advisory Board

Dedicated analytics advisory board ensures alignment of the program content to business needs, and contributes insights and networking opportunities for students.

Meet the advisory board  


Real World Data

In-class discussions and assignments use corporate data sets, allowing you to identify real insights and make better decisions.


Scotiabank Centre for Customer Analytics

Brings together faculty, students, and practitioners to collaborate on applied research projects as well as events, conferences, workshops, and competitions.


Special Events

Special speakers, events, business networking, coaching and career support is provided throughout the program.

Mark Shafer

Mark Shafer

Senior Vice President, Revenue & Profit Management
Walt Disney Parks and Resorts

Pavel Abdur-Rahman

Pavel Abdur-Rahman

Partner & Head of Data Science
IBM AI & Blockchain Solutions

Sarah R. Davis

Sarah R. Davis

Loblaw Companies Ltd

Lori Bieda

Lori Bieda

Head of Analytics Centre of Excellence

Paul Zikopoulos

“We've watched as corporations turn the discussion from “spending money to save money”, to “spending money to make money”, and that discussion is underpinned by the Big Data opportunity at every company's doorstep. There is a critical demand for people with the ability to analyze and create value from Big Data, and I believe the Master of Management Analytics program provides the skills that are required.”

Paul Zikopoulos / Vice President, BigData Cognitive Systems, IBM

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