Deborah O'Malley

Full Bio

A sought-after speaker and educator, Deborah is best known for clarifying the complex. Winner of the 2024 Distinguished Faculty Award, she currently teaches Product Marketing Analytics (MDPM 884) and delivers executive education workshops at the Smith School of Business.

She also regularly presents at international conferences, webinars, and private events, and has also developed a LinkedIn Learning course to help practitioners master digital marketing. Her sessions are praised for being both evidence-based and deeply engaging.

Named a top-10 digital marketing influencer and recognized as a leading voice in Conversion Rate Optimization (CRO), Deborah applies academic insights to real-world impact.

Bridging academia and industry, she founded GuessTheTest, the leading library of A/B test case studies, and runs the award-winning consulting company, ConvertExperts. In both roles, she helps brands increase their leads, revenue, and conversions through data-driven experimentation.

Deborah holds a master’s degree from Queen’s University where her research in behavioral economics and marketing psychology focussed on enhancing attention to persuasive messaging. Her insights have been featured in peer-reviewed journals, hundreds of digital publications, and across global marketing media.

When not optimizing websites, Deborah can be found in the kitchen making homemade fudge or burning it off at the gym.

Academic Degrees

MSc (2009)
Queens University, Canada

Certificate in Graphic Arts/Printing (2005)
Algonquin College, Canada

BA | Communication Studies (2001)
University of Calgary, Canada

Academic Experience

Smith School of Business | Queen's University
Lecturer (2023 - Present)
Academic Research Assistant (2007-2009)
Teaching Fellow & Assistant (2007-2009)

Lycee Faidherbe | France
English Language Teaching Assistant (2006-2007)