Ekin Ok

Journals

Ok Ekin, Yi Qian, Brendan Strejcek, and Karl Aquino (2021), “Signaling Virtuous Victimhood as Indicators of Dark Triad Personalities.” Journal of Personality and Social Psychology, 120(6), 1634-1661.

Chen, Fan Xuan, Ekin Ok, and Karl Aquino (2022), “Relationships Between Perceptions of Interpersonal Victimhood, the Vigilante Identity and the Monitoring and Punishment of Norm Violators.” Personality and Individual Differences, Personality and Individual Differences, 197, 111794.

Graso Maja, Karl Aquino, and Ekin Ok (2019), “Branding Virtuous Victimhood: How Activating the Salience of a Consumer’s Moral Identity Motivates Resource Transfer.” In Handbook of Research on Identity Theory in Marketing, eds. Americus Reed II and Mark Forehand, Northampton, MA: Edward Elgar Publishing, 97-110.

Manuscripts Under Review / Working Papers

Cakanlar, Aylin^†, Ekin Ok^†, and Hristina Nikolova, “When I Lose You, I Lose Me: The Impact of Relationship Dissolution on Switching Behavior”, under 1^st round review, [^†equal authorship].

Ok Ekin and Karl Aquino, “Cruel to be Kind or Kind to be Cruel: How Communal Motives Predict Everyday Acts of Vigilantism,” under 1^st round review.

Ok Ekin, Darren Dahl, and Dale Griffin, “Satisfied Yet Disloyal: A Portrait of Fickle Consumers,” manuscript in preparation. 

Ok, Ekin, Rishad Habib, and Karl Aquino, “Don’t Take My Warm Glow: Unasked Prosocial Gifts Reduce Subsequent Donations”, manuscript in preparation. 

Habib, Rishad^†, Ekin Ok^†, Karl Aquino, Siddhanth Mookerjee, “Political Identity and Consumer Evaluations: A Reversal of Ingroup Favoritism”, manuscript in preparation [^†equal authorship].

Chen, Fan Xuan, Ekin Ok, Joey Cheng, Simon Lloyd Restubog and Karl Aquino,

“Dominance, Prestige, and Morality Perceptions Explain the Status Acquisition of Workplace Vigilantes”, manuscript in preparation.

Mookerjee, Siddanth; Yann Cornil, Ekin Ok, Rishad Habib and Karl Aquino, “Do Minority-Owned Labels Help or Hurt Minority-Owned Businesses?”, manuscript in preparation.

Teaching Experience

University of British Columbia, Sauder School of Business

Instructor 

• Marketing Research (COMM 365, Marketing undergraduate course) Evaluation score: 4.66 / 5.00 

Teaching Assistant

• Consumer Behaviour (COMM 362, undergraduate-level, Instructor: David Hardisty)
• Introduction to Marketing (BAMA 560, graduate-level, Instructor: Kirstin Appelt)
• Marketing Research (BAMA 508, graduate-level, Instructor: Joey Hoegg, Cluny South)
• Decision-Making for Managers (BA 563, MBA program, Instructor: Dale Griffin)
• Creativity and Innovation (BA 562, MBA program, Instructor: Darren Dahl)
• Intrapreneurship (BAEN 510, MBA program, Instructor: Blair Simonite)
• Behavioural Insights (Advanced Professional Certificate program, Instructors: Dale Griffin, Kristin Appelt, Dave Hardisty, Jiaying Zhao) 

Interests

Consumer-brand relationships, self and identity, social influences, judgement and decision making

Conference Presentations (*denotes presenter)

Ok, Ekin*, Darren Dahl, and Dale Griffin, “Satisfied Yet Disloyal: A Portrait of Fickle Consumers”, Society of Consumer Psychology (SCP) Conference, March 2022.

Cakanlar, Aylin*, Ekin Ok, and Hristina Nikolova, “When I Lose You, I Lose Me: The Impact of Relationship Dissolution on Switching Behavior”, Society of Consumer Psychology (SCP) Conference, March 2022. 

Habib, Rishad*, Ekin Ok, and Karl Aquino, “How Political Identity Reverses Ingroup Favoritism in Consumer Evaluations”, Society of Consumer Psychology (SCP) Conference, March 2022.

Ok, Ekin*, Aylin Cakanlar, and Hristina Nikolova, “When I Lose You, I Lose Me: The Impact of Relationship Dissolution on Switching Behavior”, Association for Consumer Research (ACR) Conference, October 2021.

Chen, Fan Xuan, Ekin Ok*, Joey Cheng, Simon Lloyd Restubog, and Karl Aquino, “Dominance, Prestige, and Morality Perceptions Explain the Status Acquisition of Workplace Vigilantes”, Academy of Management (AOM) Conference, August 2021.

Ok, Ekin*, Darren Dahl, and Dale Griffin, “Satisfied Yet Disloyal: A Portrait of Fickle Consumers”, UBC-UW Annual Marketing Conference, May 2021.

Ok, Ekin*, Rishad Habib and Karl Aquino, “Don’t Take My Warm Glow: Unasked Prosocial Gifts Reduce Subsequent Donations”, Society of Consumer Psychology (SCP) Conference, March 2021.

Ok, Ekin*, Rishad Habib and Karl Aquino, “Don’t Take My Warm Glow: Unasked Prosocial Gifts Reduce Subsequent Donations”, Association for Consumer Research (ACR), October 2020.

Ok, Ekin*, Rishad Habib and Karl Aquino, “Don’t Take My Warm Glow: Unasked Prosocial Gifts Reduce Subsequent Donations”, Behavioural Insights into Business for Social Good, September 2019.

Ok, Ekin*, Yi Qian, Brendan Strejcek, and Karl Aquino, “Signaling Virtuous Victimhood as Indicators of Dark Triad Personalities”, Academy of Management (AOM) Conference, August 2019.

Chaired Symposia

“What Makes Us ‘Us’: Finding and Expressing the Self through Identity-Driven Consumption” (with Aylin Cakanlar), Association for Consumer Research, October 2021.

AMA-Sheth Foundation Doctoral Consortium Fellow, Indiana University (2021)

President’s Academic Excellence Initiative Award, University of British Columbia (2020)

Business for Social Good Research Grant, Peter P. Dhillon Centre for Business Ethics (2020)

Sauder Exploratory Research Grant, University of British Columbia (2019)

Dean Earle D MacPhee Memorial Fellowship, University of British Columbia (2016-2020)

Sauder School of Business Graduate Award, University of British Columbia (2016-2021)

Professional Experience

Reichert & Associates, Research and Program Evaluation, Vancouver, BC (2013-2015)
Research Associate: Research and evaluation lead for 15+ projects in healthcare, immigration and sustainability. 

Statistics Canada, Vancouver, BC (2016)
Field Supervisor for Census 2016          

Lux Insights Market Research Agency, Vancouver, BC (2021)
Behavioral Economics Consultant  

Reviewer  

Society for Consumer Psychology (SCP) Conference

Association of Consumer Research (ACR) Conference