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Ekin Ok

Assistant Professor
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Overview

Ekin is an Assistant Professor of Marketing at the Smith School of Business, Queen’s University.

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Academic Area

  • Marketing

Interest Topics

  • Consumer Behaviour
  • Ethical and Moral Decision-Making
  • Prediction Biases
  • Self and Identity
  • Social Influences

Faculty Details

Profile

Full Bio

Ekin is an Assistant Professor of Marketing at the Smith School of Business, Queen’s University.

Her research is in consumer behaviour, with a particular focus on identity, social influences, and prediction biases. In her research, she primarily uses experiments, as well as longitudinal studies and qualitative text analysis. Her work has been published in the Journal of Personality and Social Psychology, and Personality and Individual Differences, and presented at the Association for Consumer Research (ACR), the Society of Consumer Psychology (SCP), and the Academy of Management (AOM) conferences.

At Smith, Ekin teaches Introduction to Marketing to undergraduate students, and Experimental Research Design to MSc/PhD students.

Academic Degrees

Sauder School of Business, University of British Columbia
PhD, Marketing and Behavioural Science (2023)
M.M., Master of Management (2012)

Sabanci University, Istanbul, Turkey
M.A., Conflict Analysis and Resolution (2011)
B.A., Social and Political Sciences, Honors (2009)

Academic Experience

Smith School of Business, Queen's University
Assistant Professor (2022 - Present)

University of British Columbia, Sauder School of Business
Instructor
Teaching Assistant

Publications

Journals

Chen, Fan Xuan, Ekin Ok and Karl Aquino (2023), “Communal Narcissism and Sadism as Predictors of Everyday Acts of Vigilantism.” Personality Science, 4, 1-26.

Chen, Fan Xuan†, Ekin Ok†, and Karl Aquino (2022), “Relationships between perceptions of interpersonal victimhood, the vigilante identity, and the monitoring and punishment of norm violators.” Personality and Individual Differences, 197, 111794.
[†equal first authorship]

Ok Ekin, Yi Qian, Brendan Strejcek, and Karl Aquino (2021), “Signaling Virtuous Victimhood as Indicators of Dark Triad Personalities.” Journal of Personality and Social Psychology, 120 (6), 1634 – 1661.

Graso Maja, Karl Aquino, and Ekin Ok (2019), “Branding Virtuous Victimhood: How Activating the Salience of a Consumer’s Moral Identity Motivates Resource Transfer to Victim Groups.” In Handbook of Research on Identity Theory in Marketing, eds. Americus Reed II and Mark Forehand, Northampton, MA: Edward Elgar Publishing, 97-110.

Manuscripts Under Review

Habib, Rishad†, Ekin Ok†, Karl Aquino, Sid Mookerjee, and Yann Cornil, “The Role of White Guilt and Racial Identity in Consumer Preferences”. Revise and Resubmit (2nd round). [†equal first authorship]

Cakanlar, Aylin†, Ekin Ok† and Hristina Nikolova, “Breaking Up with Partners and Brands: The Impact of Relationship Dissolution on Switching Behavior”. Revise and Resubmit (2nd round) [†equal first authorship]

Ok, Ekin†, Rishad Habib† and Karl Aquino, “Don’t Take My Warm Glow: Unasked Prosocial Gifts Reduce Subsequent Donations”. Under Review (1st round) [†equal first authorship]

Working Papers

Ok Ekin, Darren Dahl and Dale Griffin, “Satisfied Yet Disloyal: A Portrait of Fickle Consumers”. Manuscript in preparation.

Mookerjee, Sid, Yann Cornil, Ekin Ok, Rishad Habib, and Karl Aquino, “Do Minority-Owned Labels Help or Hurt Minority Businesses?”. Manuscript in preparation.

Chen, Fan Xuan, Ekin Ok, Joey Cheng, Simon Lloyd Restubog and Karl Aquino, “Dominance and Prestige Perceptions Explain the Status Acquisition of Workplace Vigilantes”.  Manuscript in preparation.

Ok, Ekin and Dale Griffin, “Time and Money Prediction Biases in Online Gambling and Sports Betting”. Data collection in progress.

Mutluoglu, Aybike, Ekin Ok, Nicole Robitaille, and Laurence Ashworth, “The Female Sustainability Advantage: Feminine Brands are Perceived as More Sustainable”. Data collection in progress.

Teaching

Instructor

  • Introduction to Marketing (COMM 131), Undergraduate, Queen’s University, 2022, 2023, 2024
  • Experimental Research Design (MGMT 803), MSc/PhD, Queen’s University, 2024
  • Marketing Research (COMM 365), Undergraduate, University of British Columbia, 2019

MSc Student Supervision

  • Tara Rezvan, (current)
  • Zeyuan (Mickey) Liu, (current)

PhD Committees

  • Aybike Mutluoglu, Marketing, Queen’s University, Committee member, (current)
  • Daniel Hargadon, Psychology, Queen’s University, External/internal examiner, 2023

Research

Interests

Consumer-brand relationships, self and identity, social influences, judgement and decision making

Presentations

Conference Presentations (*denotes presenter)

Ok, Ekin*, Darren Dahl, and Dale Griffin, “Satisfied Yet Disloyal: A Portrait of Fickle Consumers”, Society of Consumer Psychology (SCP) Conference, March 2022.

Cakanlar, Aylin*, Ekin Ok, and Hristina Nikolova, “When I Lose You, I Lose Me: The Impact of Relationship Dissolution on Switching Behavior”, Society of Consumer Psychology (SCP) Conference, March 2022. 

Habib, Rishad*, Ekin Ok, and Karl Aquino, “How Political Identity Reverses Ingroup Favoritism in Consumer Evaluations”, Society of Consumer Psychology (SCP) Conference, March 2022.

Ok, Ekin*, Aylin Cakanlar, and Hristina Nikolova, “When I Lose You, I Lose Me: The Impact of Relationship Dissolution on Switching Behavior”, Association for Consumer Research (ACR) Conference, October 2021.

Chen, Fan Xuan, Ekin Ok*, Joey Cheng, Simon Lloyd Restubog, and Karl Aquino, “Dominance, Prestige, and Morality Perceptions Explain the Status Acquisition of Workplace Vigilantes”, Academy of Management (AOM) Conference, August 2021.

Ok, Ekin*, Darren Dahl, and Dale Griffin, “Satisfied Yet Disloyal: A Portrait of Fickle Consumers”, UBC-UW Annual Marketing Conference, May 2021.

Ok, Ekin*, Rishad Habib and Karl Aquino, “Don’t Take My Warm Glow: Unasked Prosocial Gifts Reduce Subsequent Donations”, Society of Consumer Psychology (SCP) Conference, March 2021.

Ok, Ekin*, Rishad Habib and Karl Aquino, “Don’t Take My Warm Glow: Unasked Prosocial Gifts Reduce Subsequent Donations”, Association for Consumer Research (ACR), October 2020.

Ok, Ekin*, Rishad Habib and Karl Aquino, “Don’t Take My Warm Glow: Unasked Prosocial Gifts Reduce Subsequent Donations”, Behavioural Insights into Business for Social Good, September 2019.

Ok, Ekin*, Yi Qian, Brendan Strejcek, and Karl Aquino, “Signaling Virtuous Victimhood as Indicators of Dark Triad Personalities”, Academy of Management (AOM) Conference, August 2019.

Chaired Symposia

“What Makes Us ‘Us’: Finding and Expressing the Self through Identity-Driven Consumption” (with Aylin Cakanlar), Association for Consumer Research, October 2021.

Awards

SSHRC Insight Development Grant, SSHRC Canada (2024-2026)

Monieson Research Grant, Smith School of Business, Queen’s University (2023, 2024)

USSRF Summer Research Fellowship, Queen’s University (2023, 2024)

CBSIG Small Research Grant Award, American Marketing Association (2022)

AMA-Sheth Foundation Doctoral Consortium Fellow, Indiana University (2021)

President’s Academic Excellence Initiative Award, University of British Columbia (2020)

Business for Social Good Research Grant, Peter P. Dhillon Centre for Business Ethics (2020)

Sauder Exploratory Research Grant, University of British Columbia (2019)

Dean Earle D MacPhee Memorial Fellowship, University of British Columbia (2016-2020)

Sauder School of Business Graduate Award, University of British Columbia (2016-2021)

Service

Faculty Service

  • Research Committee, 2024-present
  • PhD / MSc Awards Adjudication Committee, 2022-2023
  • Speaker Series Organizer, Marketing, 2023-present
  • Queen’s University Major Admission Award Reader, 2023
  • Inter-Collegiate business Case Competition (ICBC) Judge, 2022

Reviewer 

  • Proceedings of the National Academy of Science (PNAS)
  • Journal of the Association of Consumer Research (JACR)
  • Journal of Personality
  • Plos One
  • Society for Consumer Psychology (SCP) Conference
  • Association for Consumer Research (ACR) Conference
  • Academy of Management (AOM) Conference
  • European Association for Consumer Research (EACR) Conference