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Greg Libitz

Adjunct Assistant Professor & Distinguished Teaching Fellow of General Management
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Overview

Greg Libitz is an award-winning faculty member at Queen’s University’s Smith School of Business, where he teaches strategy, marketing and management.

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Academic Area

  • General Business

Interest Topics

Faculty Details

Profile

Full Bio

Greg Libitz is an award-winning faculty member at Queen’s University’s Smith School of Business, where he teaches strategy, marketing and management.

Greg is champion of co-curricular activities at Smith, and an active case writer.

Outside of Smith, he is a principal in a boutique consulting firm with a focus on strategy, marketing and management development.

He resides with his family in Kingston.

Academic Degrees

MBA
Schulich School of Business, York University (1986) 

BA
Trent University (1984)  

Academic Experience

Smith School of Business, Queen’s University
Adjunct Assistant Professor (1998 – Present)

St. Lawrence College
Program Coordinator for the Laurentian University BBA program (2007)
Program Coordinator for Business Administration – Marketing programs (2000-2006)
Director of Marketing, Registrar & Faculty (1986-2000)

Teaching

Courses Taught

Smith School of Business, Queen's University

Master of International Business (MIB)

Teach International Marketing Strategy. Redesigned course to feature two new, computer-based simulations and new cases written expressly for the course.

Coach/advisor for case teams at competitions including the Nespresso Sustainability Challenge (Nestle) and the International Graduate Competition (HEC Montreal).

2008 - 

Bachelor of Commerce (BCOM)

Teach Business Management and Introduction to Business and Introduction to Commerce. Author of test bank to accompany primary textbook for Business Management and Introduction to Business. 

Teach Business and Corporate Strategy. Highlights include Capstone, a semester-long, computer-based strategic management simulation.

Teaching Marketing II. Highlights include a summative marketing plan to support a Kickstarter launch.

Teach Marketing Communications. Highlights have included participation in national experiential learning opportunity in which students develop a complete marketing communications campaign for a “real world” client.

Teach Marketing Strategy. Highlights include Markstrat, the semester-long, computer-based marketing strategy simulation.

2003 –

Master of Business 
Administration (MBA) 

Project Advisor for New Venture Project, Management Consulting Project and Global Business Project in Smith MBA programs. Advise MBA students on “real world” consulting and business planning projects across a range of industries and geographies.

Tutor/grader for a range of courses in the MBA programs

1998 –

Shannon School of Business, Cape Breton University

Master of Business Administration (MBA)

Teach a range of courses in locations across Canada. Courses include Fundamentals of Marketing, Fundamentals of Marketing (Online), Fundamentals of Venture Analysis, International Business, International Marketing (Online), Research Methods, Strategic Management, and Strategic Marketing.

2007 –

Desautels Faculty of Management, McGill University

Bachelor of Commerce (BCOM)

Taught multiple sections of Marketing Management II annually. Highlights included computer-based simulation (Markstrat by Stratx). Also taught Marketing Planning, wherein students completed marketing plans for “real world” clients in the Montreal area.

2000 –

2010

Master of Business Administration (MBA)

Tutor/grader for a range of courses including Advanced Business Marketing, Markets and Globalization, Marketing Management II, Marketing Planning, Winning at Brands.

1999 –

St. Lawrence College

Bachelor of Business Administration (BBA)

Taught a range of courses including Advanced Marketing Planning, Business Consulting, Business Strategy and Policy I, Business Strategy and Policy II, Foundations of Management, International Business Management, International Marketing, Internship, Management Decision-Making, Management Research Methodology, Marketing Concepts, Marketing for Managers, Services Marketing.

2007 –

Business Administration program

Taught a range of courses including Canadian Business History, Canadian Business Policy, Customer Relationship Management, Direct Marketing, Introductory Marketing, Economic Issues, Entrepreneurship and Venture Development, International Marketing, Marketing Planning, Marketing Research, Money and Banking, Public Relations, Retail Strategy Development.

2000 –

2006