LaBarge, Monica

Assistant Professor

Dr. LaBarge was born in Ottawa, Ontario and earned a B.Comm. and a M.Sc. in Marketing at Smith School of Business, Queen's University in Kingston, Ontario and a Ph.D. in Marketing at the University of Oregon. Her work experience includes: Corel Corporation, Proctor & Gamble, Raid the North Adventure Racing, Hill & Knowlton and High Road Communications. Prior to returning to Smith as an Assistant Professor of Marketing, she held the same position at the University of Montana.

Dr. LaBarge's research interests center around public policy issues in marketing and how marketing can positively affect consumer well-being. Specifically, she has ongoing research projects in the areas of health promotion, charitable giving and non-profit marketing, as well as how vulnerable populations (such as older adults) cope with and overcome vulnerability in the marketplace. She is a frequent speaker on these topics to practitioner groups and media outlets including CBC Radio and Television, the Globe & Mail, the National Post, CTV, Global TV, Huffington Post, and other news outlets across Canada.

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